Leading Brands in the UK Jobs & Education Category: Q3 2023 Analysis

Introduction

In the ever-evolving landscape of Jobs & Education in the United Kingdom, several brands continue to stand out in Q3 2023. With data sourced from Sensor Tower's comprehensive analytics, we explore the performance and trends of Indeed, Duolingo, and TotalJobs. Our insights delve into audience trends, app engagement, and advertising efforts, providing a holistic view of these leading platforms.

Indeed

Indeed's digital presence is robust, encompassing both its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: Throughout Q2 to Q3 2023, indeed.com maintained a strong presence with average monthly visits hovering around 190M. Monthly unique visits saw a slight dip from 10.5M to just over 9.5M by September, with visits per unique visitor increasing to 19.

• True Audience Insights: The monthly true audience remained stable, exceeding 10M each month. Web-only visitors dominated, while app-only visitors consistently contributed around 2M.

• App Engagement: The Indeed Job Search app experienced a steady monthly active user base, peaking at approximately 3.6M in July before stabilizing around 3.4M.

• Ad Spend & Channels: Indeed's monthly advertising spend peaked in June at over $3M, with impressions reaching 460M. YouTube and Instagram were significant channels, delivering substantial impressions.

Duolingo

Duolingo's presence is marked by its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Duolingo.com saw a rise in visits from July to August, peaking at 29M, with monthly unique visits slightly exceeding 1.1M. The visits per unique visitor increased to 24 in August, indicating strong user engagement.

• True Audience Insights: The monthly true audience consistently grew, reaching nearly 4.65M by September, with app-only visitors forming the majority.

• App Engagement: Duolingo's app showed a positive trend, with monthly active users increasing steadily to approximately 4.3M by September.

• Ad Spend & Channels: Duolingo's monthly ad spend remained modest, with notable activity on Instagram and TikTok. Impressions were relatively low compared to other brands.

TotalJobs

TotalJobs is represented by its website, totaljobs.com, and the Totaljobs - UK Job Search App.

• Audience Trends: Totaljobs.com saw fluctuations, with visits peaking in July at approximately 12.7M before a decline in September. Monthly unique visits remained around 1.3M.

• True Audience Insights: The monthly true audience was stable above 1.3M, with web-only visitors being the primary contributors.

• App Engagement: The Totaljobs app maintained a consistent monthly active user base, with active users around 180K.

• Ad Spend & Channels: TotalJobs' ad strategy included significant monthly spend on Facebook and YouTube, with impressions reaching over 39M in September.

Conclusion

The Jobs & Education category in the UK continues to be dynamic, with brands like Indeed, Duolingo, and TotalJobs leading the way. Sensor Tower's unparalleled data provides critical insights into these trends, offering a unique cross-platform view of user behavior. Our Web Insights, App Performance Insights, and Pathmatics products ensure that businesses can navigate this competitive landscape with precision and confidence.

For more detailed data, explore our offerings on Web Insights, App Performance Insights, and Pathmatics.