Leading Brands in the UK Jobs & Careers Sector: Q3 2023 Analysis

The Jobs & Careers sector in the UK continues to thrive with key players like Indeed, TotalJobs, and Glassdoor leading the way. This article delves into the performance and trends of these brands from Q2 2023 to Q3 2023, using comprehensive data provided by Sensor Tower.

Indeed

Indeed is renowned for its extensive digital footprint, encompassing its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: Indeed.com maintained a robust presence with monthly visits consistently over 180M in Q3 2023. Monthly true audience figures remained stable, hovering above 11M throughout the quarter. The web platform attracted more users than the app, highlighting a strong web preference among users.

• App Engagement: The Indeed Job Search app saw monthly active users reaching approximately 3.5M in Q3, reflecting a steady user base.

• Ad Spend & Channels: Indeed's monthly advertising spend peaked in June at over $3.4M, with significant impressions through Facebook and YouTube channels. This focus underscores the importance of these platforms in Indeed's marketing strategy.

TotalJobs

TotalJobs operates through its website, totaljobs.com, and the Totaljobs - UK Job Search App.

• Audience Trends: Totaljobs.com experienced a decrease in monthly visits from July's high of over 12M to about 9M in September. The monthly true audience remained stable around 1.3M, with web users significantly outnumbering app users.

• App Engagement: The app's monthly active users were relatively consistent, averaging around 180K in Q3.

• Ad Spend & Channels: TotalJobs' monthly advertising spend varied, with a notable increase in August, reaching about $380K. YouTube and Facebook were the primary channels for their campaigns.

Glassdoor

Glassdoor's presence is marked by its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: Glassdoor.com saw a slight decline in monthly visits from over 9M in June to around 8M in September. The monthly true audience remained stable above 1.2M throughout Q3.

• App Engagement: The app's monthly active users showed a gradual increase, ending Q3 with nearly 191K.

• Ad Spend & Channels: Glassdoor had minimal monthly ad spend in Q3, with a slight uptick in September focused on Instagram.

Conclusion

Indeed, TotalJobs, and Glassdoor continue to lead the UK Jobs & Careers category, each with unique strengths in web and app engagement. Sensor Tower's comprehensive data highlights these brands' strategic approaches, offering unparalleled insights into user behavior across platforms. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.