Leading Brands in the UK’s Business & Industrials Category: Q3 2023 Insights

Introduction

In the dynamic landscape of the UK’s Business & Industrials sector, brands such as Octopus Energy Group Limited, British Gas, and Dynamic Parcel Distribution (DPDgroup) have emerged as frontrunners. This article delves into their digital performance from Q2 to Q3 2023, highlighting monthly audience trends, app engagement, and advertising strategies using comprehensive data from Sensor Tower.

Octopus Energy Group Limited

Octopus Energy is renowned for its innovative approach to energy solutions, with a strong digital presence through its website, octopus.energy, and the Octopus Energy app.

• Audience Trends:

  • Website Visits: Peaked in July with over 35M visits, marking a significant increase from Q2.

  • Monthly True Audience: Remained stable above 4M throughout Q3, with a notable dip in August.

  • Platform Dominance: The web platform consistently attracted more users compared to the app.

• App Engagement:

  • Monthly active users grew to nearly 1.5M by September, indicating a steady increase in mobile app engagement.

• Ad Spend & Channels:

  • Significant monthly ad spend was observed in June, exceeding $50K, primarily through Facebook and Instagram channels.

British Gas

British Gas, a leader in energy supply, maintains a strong online presence with its website, britishgas.co.uk, and the British Gas app.

• Audience Trends:

  • Website Visits: Consistently around 24M visits per month throughout Q3.

  • Monthly True Audience: Increased gradually, reaching over 3M by September.

  • Platform Insight: The website had a slightly larger audience compared to the app.

• App Engagement:

  • Monthly active users fluctuated, stabilizing around 1.2M in September.

• Ad Spend & Channels:

  • Monthly ad spend peaked in August at over $1.2M, with Facebook being the dominant channel for impressions.

Dynamic Parcel Distribution (DPDgroup)

DPDgroup, a key player in parcel delivery, focuses its digital strategy on its website, dpdlocal.co.uk, and the DPD app.

• Audience Trends:

  • Website Visits: Experienced a decline, dropping to about 6.2M in September.

  • Monthly True Audience: Decreased significantly from over 2.4M in July to around 1.8M in September.

  • Platform Dynamics: Web and app audiences were closely matched in size.

• App Engagement:

  • The app maintained a stable monthly active user base, with active users hovering around 1M.

• Ad Spend & Channels:

  • September saw a substantial increase in monthly ad spend, surpassing $160K, with YouTube as a key channel for impressions.

Conclusion

The Q3 2023 data underscores the importance of a balanced digital strategy for leading brands in the UK’s Business & Industrials sector. Sensor Tower’s unparalleled data provides critical insights into cross-platform user behavior, offering a comprehensive view of market trends. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.