Leading Music & Podcasts Brands in France: Q3 2023 Analysis

Introduction

In the rapidly evolving digital landscape of France, the Music & Podcasts category continues to thrive with leading brands like Spotify, Deezer (Blogmusik), and YouTube Music making significant impacts. Leveraging Sensor Tower's comprehensive datasets, we explore the performance and trends of these brands from Q2 to Q3 2023, focusing on audience engagement, app usage, and advertising strategies.

Spotify

Spotify's digital presence in France is anchored by its website, spotify.com, and the Spotify: Music and Podcasts app.

• Audience Trends: Throughout Q3 2023, Spotify's monthly true audience remained stable above 14M, with a noticeable increase in app-only visitors, peaking in August. The website saw monthly unique visits hovering around 2.9M, with visits per unique visitor consistently around 40.

• App Engagement: Monthly active users on the app showed a steady rise, reaching over 14M by August, before a slight dip in September.

• Ad Spend & Channels: Monthly advertising spend peaked in September at over $800K, with significant impressions on Instagram. Snapchat and TikTok also contributed to the monthly ad impressions, albeit at lower spend levels.

Deezer (Blogmusik)

Deezer's presence is dominated by its website, deezer.com, and the Deezer: Music Player, Podcast app.

• Audience Trends: The monthly true audience was relatively stable, hovering around 11M. The web-only visitors remained consistent, while app-only visitors experienced minor fluctuations.

• App Engagement: Monthly active users on the app were around 10M throughout Q3, with a slight decrease in August but a recovery by September.

• Ad Spend & Channels: Monthly ad spend was highest in June at over $900K, with Facebook and Instagram being the primary channels for impressions.

YouTube Music

YouTube Music operates through its website, music.youtube.com, and the YouTube Music app.

• Audience Trends: The website experienced a surge in visits during July, reaching 300M. Monthly true audience figures remained around 7M, with a balanced distribution of app and web-only visitors.

• App Engagement: App usage steadily increased, with monthly active users surpassing 6M by the end of Q3.

• Ad Spend & Channels: Minimal monthly ad spend was observed, with only a slight uptick in September through Instagram.

Conclusion

These insights demonstrate the dynamic nature of the Music & Podcasts category in France. Each brand showcases unique strengths across platforms, with Sensor Tower's unparalleled data providing a comprehensive view of user behavior. By leveraging Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, businesses can gain critical insights to optimize their strategies in this competitive landscape. Sensor Tower's consolidated data offers unique advantages for decision-makers, empowering them to stay ahead in the market.