Leading Film & Television Brands in France: Q3 2023 Insights

In the ever-evolving landscape of film and television, understanding audience engagement across platforms is critical. This article explores the performance of three leading brands in France—Netflix, Inc., e-TF1, and Groupe Canal+—during Q3 2023. Utilizing comprehensive data from Sensor Tower, we examine the trends and insights that shaped their digital presence.

Netflix, Inc.

Netflix's digital footprint in France remains formidable, with a strong presence both on its website, netflix.com, and its Netflix app.

• Audience Trends: Throughout Q3 2023, the monthly true audience on Netflix hovered around 15M. Monthly web-only visitors consistently exceeded 4M, while monthly app-only visitors remained above 9M.

• App Engagement: Monthly active users of the Netflix app peaked at over 12M in August, indicating robust engagement.

• Ad Spend & Channels: Netflix's monthly ad spend saw fluctuations, with a notable increase in September, reaching over $1M. Facebook and Instagram were dominant channels, delivering substantial impressions.

e-TF1

e-TF1, accessible via tf1.fr and the TF1+ app, demonstrated significant growth in Q3 2023.

• Audience Trends: Monthly true audience figures surged in September, exceeding 13M. Monthly web-only visitors were particularly high, nearing 10M.

• App Engagement: The TF1+ app recorded a notable rise in monthly active users, reaching over 4M in September.

• Ad Spend & Channels: Monthly ad spending remained relatively low but focused on Facebook, which accounted for the majority of impressions.

Groupe Canal+

Groupe Canal+ maintains a strong digital presence through canalplus.com and the CANAL+ app.

• Audience Trends: Monthly true audience figures stayed above 11M, with both web and app visitors contributing significantly.

• App Engagement: The CANAL+ app saw consistent engagement, with monthly active users approaching 7M in September.

• Ad Spend & Channels: Monthly ad expenditure was substantial, with Facebook and Instagram being the primary channels for impressions.

Conclusion

The film and television landscape in France is dynamic, with Netflix, e-TF1, and Groupe Canal+ each leveraging their platforms to engage audiences effectively. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these cross-platform user behaviors. For a more detailed understanding, explore our Web Insights and Pathmatics products.