Leading Brands in Spain's Music & Podcasts Category: Q3 2023 Insights

Introduction

As digital consumption continues to evolve, the Music & Podcasts category in Spain remains a dynamic landscape. In Q3 2023, leading brands such as Spotify, YouTube Music, and SoundCloud Limited have shown varied performance across their platforms. Using Sensor Tower's comprehensive data, we explore the trends and insights that define this vibrant sector.

Spotify

Spotify's digital presence is robust with its website, spotify.com, and the Spotify: Music and Podcasts app.

• Audience Trends: From Q2 to Q3 2023, spotify.com maintained a stable monthly true audience, remaining above 12M throughout the quarter. The website saw a slight increase in visits, peaking at around 140M in September.

• App Engagement: The app demonstrated consistent monthly active users, rising steadily from 10.6M in April to approximately 11.3M by September, indicating a strong preference for mobile access.

• Ad Spend & Channels: Spotify's monthly advertising spend varied, with a notable peak in August at over $0.6M, primarily on Instagram and Facebook. Monthly impressions also peaked in August, reaching nearly 372M.

YouTube Music

YouTube Music's platform includes its website, music.youtube.com, and the YouTube Music app.

• Audience Trends: The monthly true audience for YouTube Music showed some fluctuation, starting at around 3.3M in May and decreasing to about 3M by September. Web visits spiked in September to nearly 97M.

• App Engagement: The app's monthly active user base slightly declined from approximately 2.9M in July to 2.6M in September, reflecting a shift in user engagement.

• Ad Spend & Channels: Minimal monthly advertising spend was recorded, with a small investment in September on Instagram, totaling just over $100.

SoundCloud Limited

SoundCloud's platforms include soundcloud.com and the Soundcloud: The Music You Love app.

• Audience Trends: The website displayed significant variability, with visits peaking at over 12M in August. The monthly true audience remained stable, just under 1M by September.

• App Engagement: The app's monthly active users saw a modest increase, reaching approximately 0.55M in July before declining to around 0.52M in September.

• Ad Spend & Channels: Monthly advertising spend decreased over the quarter, with September's spend just under $6K, mainly focused on Facebook.

Conclusion

The Music & Podcasts category in Spain showcases diverse trends across leading brands. With Spotify's strong app engagement, YouTube Music's fluctuating audience, and SoundCloud's variable web presence, the landscape is ever-evolving. Sensor Tower's unparalleled data offerings provide critical insights into these cross-platform behaviors, empowering brands to navigate this competitive market effectively. Explore Sensor Tower's solutions to make informed decisions and stay ahead in the digital economy.