Leading Brands in Spain's Experiences & Events Category: Q3 2023 Analysis

In Q3 2023, the Experiences & Events category in Spain witnessed significant engagement from leading brands such as Ticketmaster, viagogo AG, and Fever Labs, Inc. Each of these brands demonstrated unique trends and performance across their websites and apps, supported by comprehensive data from Sensor Tower. This article delves into their respective performances, highlighting key insights.

Ticketmaster

Ticketmaster, a global leader in ticket sales, leverages its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app to reach audiences.

• Audience Trends: Ticketmaster's website experienced fluctuating monthly visits, starting from 16.7M in July, dipping to 7M in August, and rising again to nearly 9.7M in September. The monthly true audience hovered around 1M, with a dominant web-only visitor base.

• App Engagement: The app maintained a steady monthly active user base, ranging from 85K to 97K, indicating a strong preference for web interactions.

• Ad Spend & Channels: Ticketmaster's monthly ad spending peaked in August at approximately $50K, primarily on Facebook and Instagram, achieving over 27M monthly impressions.

viagogo AG

viagogo AG, known for its online ticket marketplace, operates through its website, viagogo.com, and the viagogo Tickets app.

• Audience Trends: The website experienced a decline in monthly visits from 4.2M in July to around 2.6M in September. The monthly true audience also decreased significantly, with over 500K initially, dropping to 340K by September.

• App Engagement: The app's monthly active users remained modest, fluctuating slightly above 5K, highlighting a web-centric user preference.

• Ad Spend & Channels: viagogo's monthly ad spend was minimal, under $50, focused solely on Instagram, with monthly impressions increasing slightly by September.

Fever Labs, Inc.

Fever Labs, Inc., a pioneer in event discovery, operates its website, feverup.com, and the Fever: Events & Tickets app.

• Audience Trends: Feverup.com showed a dramatic increase in monthly visits, from 1.6M in July to over 8M in September. The monthly true audience also grew, surpassing 440K by the end of the quarter, with a balanced mix of web and app visitors.

• App Engagement: The app's monthly active users increased steadily from 167K to nearly 200K, reflecting a growing mobile engagement.

• Ad Spend & Channels: Fever Labs maintained a high monthly ad spend, over $1.2M, with significant monthly impressions across Facebook and Instagram, consistently reaching over 700M.

Conclusion

The Q3 2023 data from Sensor Tower highlights distinct user engagement patterns among leading brands in Spain's Experiences & Events category. Ticketmaster and viagogo predominantly attracted web users, while Fever Labs balanced its audience across both web and app platforms. Sensor Tower's comprehensive data, encompassing web insights, app performance, and ad analytics, provides unparalleled insights into these trends, essential for understanding cross-platform user behavior.

For more detailed insights into website engagement, visit Web Insights. For advertising data, explore Pathmatics. For mobile app performance, check out App Performance Insights.