Leading Brands in Spain's Coupons & Rebates Category: Q3 2023 Analysis

Introduction

In the dynamic realm of Coupons & Rebates, brands such as Groupon, LetyShops, and UNiDAYS have achieved remarkable engagement and audience reach in Spain during Q3 2023. Utilizing Sensor Tower's robust analytics, we delve into the performance and trends of these brands across their websites and apps, underscoring pivotal insights and audience behaviors.

Groupon

Groupon is renowned for offering local deals through its website, groupon.com, and the Groupon - Local Deals Near Me app.

• Audience Trends: The website experienced a decline in visits, from 11M in July to approximately 6.9M in September. The monthly true audience remained above 1.2M throughout the quarter, despite a noticeable decrease by September.

• App Engagement: The app's monthly active user base grew from 610K in July to around 730K in August, before stabilizing at 690K in September.

• Ad Spend & Channels: Monthly ad spend peaked in August at over $140K, primarily on Facebook, before a significant drop in September.

LetyShops

LetyShops, a leading cashback service, operates through letyshops.com and the Cashback — LetyShops app.

• Audience Trends: The website's visits remained stable, with a slight increase in September to over 2.8M. The monthly true audience ranged from 380K to 470K over the quarter.

• App Engagement: The app maintained a steady monthly active user base above 270K, peaking in September.

• Ad Spend & Channels: LetyShops increased its monthly ad spend to over $22K in September, with Instagram as the primary channel, followed by TikTok.

UNiDAYS

UNiDAYS provides student discounts through myunidays.com and the UNiDAYS: Student Discount App.

• Audience Trends: The website saw growth, reaching over 2.2M visits in September. The monthly true audience also rose, peaking at nearly 260K.

• App Engagement: The app's monthly active user base showed steady growth, from 57K in July to over 71K in September.

• Ad Spend & Channels: Despite modest monthly ad spend, focused mainly on Instagram, there was consistent impression delivery.

Conclusion

During Q3 2023, Groupon, LetyShops, and UNiDAYS showcased varied performance across platforms, each employing distinct strategies to captivate their audiences. Sensor Tower's unique cross-referencing capabilities, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these trends. Our comprehensive data offers decision-makers a strategic advantage by illuminating cross-platform user behavior in the Coupons & Rebates category.