Leading Brands in Spain’s Computers & Consumer Electronics Category: Q3 2023 Insights

In Q3 2023, the Computers & Consumer Electronics category in Spain saw significant activity from leading brands like Back Market, Hewlett-Packard (HP), and PC COMPONENTES. Leveraging Sensor Tower's comprehensive data, we explore the performance and trends of these brands, highlighting their digital presence across websites and apps, as well as advertising strategies.

Back Market

Back Market has made a substantial impact in the market, with its website backmarket.com and the Back Market - Buy & Sell tech app.

• Audience Trends: From Q2 to Q3 2023, backmarket.com experienced a steady increase in monthly visits, peaking at over 16M in September. The monthly true audience also grew, reaching nearly 2M by the end of Q3.

• App Engagement: The app's monthly active users climbed steadily, surpassing 500K in September, underscoring a strong mobile presence.

• Ad Spend & Channels: Monthly advertising spend saw a notable increase, particularly in August, with over $340K spent primarily on Instagram, which generated significant impressions.

Hewlett-Packard (HP)

HP's digital strategy includes its website hp.com and the HP Smart app.

• Audience Trends: HP saw fluctuating website visits, with a peak in September at over 6M. The monthly true audience showed a strong presence, reaching over 1.3M in the same month.

• App Engagement: The HP Smart app maintained stable engagement, with monthly active users peaking at over 620K in September.

• Ad Spend & Channels: HP's advertising efforts were diverse, with a focus on Facebook and Instagram. September saw a resurgence in monthly ad spend, totaling approximately $46K.

PC COMPONENTES

PC COMPONENTES has established a robust digital presence through its website pccomponentes.com and the PcComponentes Ofertas Tech app.

• Audience Trends: The website consistently attracted high monthly traffic, with visits exceeding 13M in July. Monthly true audience numbers remained strong, averaging around 800K throughout Q3.

• App Engagement: The app's monthly active users showed steady growth, reaching over 100K by September.

• Ad Spend & Channels: Monthly ad expenditure increased significantly in September, with Facebook as the primary channel, resulting in over 100M impressions.

Conclusion

The data from Sensor Tower provides invaluable insights into the digital strategies of leading brands in Spain’s Computers & Consumer Electronics category. By leveraging Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, brands can cross-reference web and app data with advertising efforts to optimize their market presence.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.