Leading Brands in Spain's Business & Industrials Category: Q3 2023 Insights

In the competitive landscape of Spain's Business & Industrials category, several brands have emerged as leaders in Q3 2023. This article explores the performance and trends of Repsol, Behance, Inc., and UPS, highlighting their digital presence across websites and apps. Sensor Tower's comprehensive data provides a unique cross-platform perspective, offering insights into user behavior and advertising strategies.

Repsol

Repsol's digital footprint is substantial, featuring both its website, repsol.com, and the Waylet. Pagos con el móvil app.

• Audience Trends: Throughout Q3 2023, repsol.com experienced a steady increase in monthly visits, starting at over 8.2M in July and surpassing 9.3M by September. Monthly unique visits also rose, indicating growing interest.

• App Engagement: The Waylet app saw a consistent rise in monthly active users, beginning at approximately 3.4M in July and reaching nearly 3.6M by September.

• Ad Spend & Channels: Repsol's advertising efforts increased, with monthly spend growing from about $91K in July to over $114K in September, primarily focusing on Facebook and Instagram for significant impressions.

Behance, Inc.

Behance maintains a strong online presence through its website, behance.net, and the Behance – Creative Portfolios app.

• Audience Trends: The website displayed fluctuations, with monthly visits peaking at over 7.5M in September after a dip in August. Monthly unique visits remained relatively stable, reflecting a dedicated user base.

• App Engagement: The app's monthly active users showed a modest increase from about 7K in July to nearly 9K in September, suggesting gradual growth.

• Ad Spend & Channels: Behance's advertising was minimal, with a slight increase in monthly spend noted in September, focusing primarily on Instagram.

UPS (United Parcel Service of America, Inc)

UPS showcases its digital presence through ups.com and the UPS app.

• Audience Trends: The website saw a dip in monthly visits in August but rebounded in September, reaching nearly 5M visits. Monthly unique visits followed a similar trend.

• App Engagement: The UPS app's monthly active users increased from over 5K in July to more than 7K in September, indicating enhanced mobile engagement.

• Ad Spend & Channels: Monthly advertising spend peaked in August at nearly $3K, with a focus on Facebook and Instagram delivering substantial impressions.

Conclusion

The data from Sensor Tower underscores the diverse strategies employed by leading brands in Spain's Business & Industrials category. Repsol, Behance, and UPS each demonstrate unique patterns in web and app engagement, supported by targeted advertising efforts. Sensor Tower's unparalleled insights into cross-platform behavior are invaluable for understanding these dynamics, offering critical data for strategic decision-making.

Explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics for more comprehensive data.