Leading Brands in Germany's Film & Television Category: Q3 2023 Insights

Introduction

In the competitive landscape of Germany's Film & Television sector, Q3 2023 saw notable performances from leading brands such as RTL Group, Chefkoch Magazine, and Netflix, Inc. These brands demonstrated significant audience engagement across their websites and apps, supported by strategic advertising efforts. Sensor Tower's comprehensive data provides unique insights into these trends, highlighting user behavior across platforms.

RTL Group

RTL Group is renowned for its diverse media offerings, including popular websites and apps. Their digital presence includes several platforms like n-tv.de and tvnow.de, along with apps such as RTL+ and ntv Nachrichten.

• Audience Trends: From Q2 to Q3 2023, n-tv.de consistently attracted over 11M unique visitors monthly, with visits peaking in September. The monthly true audience for tvnow.de showed a downward trend, dipping to around 5.4M by September.

• App Engagement: The RTL+ app experienced a resurgence in monthly active users, climbing from 2.1M in July to approximately 2.5M in September. Conversely, ntv Nachrichten saw a slight decrease, stabilizing at just under 2M monthly users.

• Ad Spend & Channels: RTL Group's monthly ad spend remained robust, with over $1.9M in September, predominantly through Facebook, generating significant impressions.

Chefkoch Magazine

Chefkoch Magazine is a leading culinary platform, anchored by chefkoch.de and the Chefkoch - Rezepte & Kochen app.

• Audience Trends: Chefkoch.de saw stable growth, with monthly visits reaching approximately 68M in September. The monthly true audience remained steady, surpassing 11M throughout the quarter.

• App Engagement: The app's monthly active user base hovered around 3.5M, demonstrating consistent engagement.

• Ad Spend & Channels: Monthly ad spend peaked in July at over $28K, primarily on Facebook, achieving substantial reach.

Netflix, Inc.

Netflix is a global leader in streaming, with a robust digital ecosystem that includes netflix.com and the Netflix app.

• Audience Trends: Netflix.com maintained a strong presence with monthly visits consistently around 260M. The monthly true audience slightly fluctuated, remaining above 13M.

• App Engagement: The Netflix app showed stable monthly active user numbers, consistently over 10M.

• Ad Spend & Channels: Netflix increased its monthly ad spend in August, exceeding $1.1M, with significant investments in Instagram and TikTok.

Conclusion

Q3 2023 highlighted the dynamic nature of Germany's Film & Television market, with RTL Group, Chefkoch Magazine, and Netflix, Inc. leading the charge. Through Sensor Tower's unparalleled data, brands can gain critical insights into cross-platform user behavior, informing strategic decisions in a competitive landscape. Access detailed web insights through Web Insights, advertising data via Pathmatics, and app performance insights with App Performance Insights.