Leading Telecom Brands in Canada: Q3 2023 Analysis

In the dynamic telecom sector, leading Canadian brands such as TELUS Personal, Rogers Personal, and Virgin Plus have showcased significant engagement across their websites and apps in Q3 2023. This article examines their performance from Q2 to Q3 2023, highlighting trends and insights derived from Sensor Tower's comprehensive data offerings.

TELUS Personal

Digital Presence: TELUS Personal's digital ecosystem includes the telus.com website and the My TELUS app.

• Audience Trends: The website maintained a robust presence with visits fluctuating around the 20M mark, peaking in September. The monthly true audience remained stable, averaging above 2M across the quarter, with a notable increase in web-only visitors.

• App Engagement: The My TELUS app saw monthly active users hover around 800K, with a slight dip in September.

• Ad Spend & Channels: TELUS's advertising efforts peaked in July, with monthly ad spend exceeding $450K and significant impressions across Facebook and YouTube.

Rogers Personal

Digital Presence: Rogers Personal operates through rogers.com and the MyRogers - Manage your account app.

• Audience Trends: The website experienced growth in unique visits, particularly in August, reaching over 16M visits. The monthly true audience peaked at nearly 2M in the same month.

• App Engagement: Monthly active users for the MyRogers app increased steadily, peaking at over 830K in August.

• Ad Spend & Channels: Rogers's ad strategy intensified in August, with monthly spend surpassing $1.4M. Facebook and YouTube were the primary channels, delivering substantial impressions.

Virgin Plus

Digital Presence: Virgin Plus's digital offerings include the virginplus.ca website and the Virgin Plus My Account app.

• Audience Trends: The website saw a rise in visits, peaking in August with over 10M visits. The monthly true audience remained consistent above 1.4M.

• App Engagement: The Virgin Plus app maintained stable engagement, with monthly active users around 680K by September.

• Ad Spend & Channels: Virgin Plus increased monthly ad spend in August, reaching over $500K, with Instagram being a major channel for impressions.

Conclusion

The Q3 2023 analysis highlights the robust engagement and strategic advertising efforts of TELUS Personal, Rogers Personal, and Virgin Plus. Sensor Tower's unparalleled data, including Web Insights and App Performance Insights, provides critical insights into cross-platform user behavior, driving informed decisions in the competitive telecom landscape.

For more detailed insights and data, explore Sensor Tower's offerings in Web Insights, Pathmatics, and App Performance Insights.