Leading Shopping Brands in Canada Q3 2023: A Sensor Tower Analysis

In Q3 2023, Canada’s shopping sector experienced noteworthy digital engagement, with leading brands such as Amazon, Canadian Tire, and Walmart demonstrating strong online performance. As a leading provider of cross-platform analytics, Sensor Tower offers comprehensive insights into these brands’ digital strategies across web, app, and advertising channels. This analysis highlights their performance from Q2 to Q3 2023, providing valuable insights for investors and C-suite executives.

Amazon

Amazon continues to dominate the digital landscape with its expansive reach through its website, amazon.com, and the Amazon Shopping app.

• Audience Trends: The website maintained a steady monthly audience, with unique visits consistently around 14.5M. July was a significant month, with visits exceeding 470M, likely driven by promotional events. The monthly true audience remained stable above 17M.

• App Engagement: The Amazon Shopping app demonstrated robust mobile engagement, with monthly active users consistently above 8.9M.

• Ad Spend & Channels: Amazon's monthly ad spend peaked in August at over $2.6M, with Facebook and Instagram delivering substantial impressions. Notably, Facebook impressions surpassed 550M in July.

Canadian Tire

Canadian Tire’s online presence is significant through canadiantire.ca and the Canadian Tire: Shop Smarter app.

• Audience Trends: The website experienced variable visits, peaking at over 84M in May, with a robust monthly true audience consistently above 10M.

• App Engagement: The app saw a slight decline in monthly active users, reaching around 1.7M by September, indicating a shift towards web engagement.

• Ad Spend & Channels: Canadian Tire's monthly ad spend was highest in September, exceeding $2.5M, with YouTube delivering significant impressions, over 490M.

Walmart

Walmart effectively utilizes walmart.com and the Walmart: Shopping & Savings app to enhance its digital engagement.

• Audience Trends: The website maintained a steady monthly flow of visits, peaking in July at over 72M, with a stable monthly true audience exceeding 9M.

• App Engagement: The Walmart app saw an increase in monthly active users, reaching over 2.2M by September, reflecting growing mobile engagement.

• Ad Spend & Channels: Walmart's monthly ad spend peaked in September at over $2.2M, with Facebook and Instagram providing substantial impressions, each surpassing 200M.

Conclusion

In Q3 2023, Amazon, Canadian Tire, and Walmart effectively leveraged both web and mobile platforms to engage their audiences. Sensor Tower’s comprehensive data through Web Insights, App Performance Insights, and Pathmatics offers unmatched insights into cross-platform user behavior, essential for understanding Canada’s dynamic shopping landscape. These insights empower decision-makers to strategize effectively in the evolving market.