Leading Brands in Canada’s Jobs & Education Category: Q3 2023 Analysis

In the dynamic landscape of Canada’s Jobs & Education sector, three brands have emerged as frontrunners in Q3 2023: Indeed, Glassdoor, and Duolingo. Utilizing Sensor Tower’s comprehensive data, we delve into the performance and trends of these brands across their websites and apps from Q2 to Q3 2023.

Indeed

Indeed, a leader in job search services, is renowned for connecting millions of job seekers with opportunities worldwide. Its digital presence is anchored by its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: The website maintained a consistent monthly audience, with visits fluctuating slightly but remaining above 120M. Monthly unique visits were stable, hovering around 6M.

• App Engagement: The app’s monthly active user base showed a slight decline from 1.6M in April to 1.5M in September, indicating a steady mobile user base.

• Ad Spend & Channels: Indeed’s monthly ad spend peaked in September at over $180K, with a significant focus on Facebook and Instagram, generating impressions exceeding 46M.

Glassdoor

Glassdoor, known for providing transparent company reviews and salary insights, operates its platform through its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: The website’s visits were relatively stable, averaging around 9M monthly. True audience figures remained consistent at approximately 1.3M.

• App Engagement: The app saw a gradual increase in monthly active users, reaching nearly 100K in September.

• Ad Spend & Channels: Minimal monthly ad spend was recorded in September, with a total of just under $600 on Instagram, resulting in impressions of about 150K.

Duolingo

Duolingo, a pioneer in language learning, operates through its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Website visits showed a notable spike in July, surpassing 16M, while maintaining unique visits around 500K monthly.

• App Engagement: The app’s monthly active users steadily increased, reaching over 2M by September, highlighting a strong preference for mobile learning.

• Ad Spend & Channels: Duolingo’s monthly ad spend surged in September to over $100K, predominantly on TikTok, achieving impressions exceeding 28M.

Conclusion

Through Sensor Tower’s unparalleled data insights, it’s clear that Indeed, Glassdoor, and Duolingo lead the Jobs & Education category in Canada with robust digital strategies. The combination of web and app analytics, alongside advertising data, provides a comprehensive view of their market presence. Sensor Tower’s unique capabilities enable such detailed cross-platform analysis, crucial for understanding user behavior and engagement in this competitive sector.

For more insights and detailed analytics, explore Sensor Tower’s products and services. These tools offer invaluable data for decision-makers aiming to optimize their digital strategies and drive growth in the dynamic landscape of Jobs & Education.