Leading Brands in Canada's Jobs & Careers Category: Q3 2023 Overview

In Q3 2023, Canada’s Jobs & Careers category experienced remarkable engagement across digital platforms. This article examines the performance of leading brands: Indeed, Glassdoor, and Monster Worldwide, Inc. Leveraging data insights from Sensor Tower, we analyze trends and audience engagement for these brands’ websites and apps.

Indeed

Indeed is a major player in the job search market, known for its comprehensive job listings and company reviews. Its digital presence includes its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: In Q3 2023, indeed.com maintained a consistent monthly audience with over 6M unique visitors. The website’s monthly true audience remained stable above 6.5M throughout the quarter, with a notable increase in August.

• App Engagement: The Indeed Job Search app saw monthly active users ranging from 1.4M to 1.6M, peaking in August.

• Ad Spend & Channels: Indeed significantly increased its advertising efforts, with monthly ad spend rising from under $32K in July to over $180K in September. Facebook and Instagram were the primary channels, delivering substantial impressions.

Glassdoor

Glassdoor, renowned for its transparent company reviews and salary data, has a strong online presence with its website, glassdoor.com, and the Glassdoor | Jobs & Community app.

• Audience Trends: Glassdoor’s monthly true audience remained stable around 1.3M throughout Q3 2023. The website consistently attracted over 1.2M monthly visitors.

• App Engagement: The app’s monthly active users grew steadily, reaching nearly 100K by September.

• Ad Spend & Channels: While Glassdoor’s advertising spend was minimal, Instagram was a notable channel, with modest impressions in September.

Monster Worldwide, Inc.

Monster Worldwide, Inc. offers job search and career management services through its website monster.com and the Monster Job Search app.

• Audience Trends: Monster.com saw fluctuations, with unique monthly visits peaking in August at over 149K. The monthly true audience decreased throughout the quarter, starting at over 170K in July and falling to around 130K by September.

• App Engagement: The app’s monthly active users increased slightly, reaching over 4K by September.

• Ad Spend & Channels: Monster’s advertising spend was relatively low, primarily utilizing Facebook, which delivered consistent impressions.

Conclusion

The Jobs & Careers category in Canada showcases diverse engagement across web and mobile platforms. Indeed leads with significant advertising investments and a strong app presence. Glassdoor maintains a steady audience with minimal ad spend, while Monster shows potential in user engagement. Sensor Tower’s comprehensive data insights, including Web Insights and Pathmatics, provide unparalleled visibility into these trends, essential for understanding cross-platform user behavior.

For more detailed insights, explore Sensor Tower’s offerings such as App Performance Insights.