Leading Brands in Canada’s Film & Television Category: Q3 2023 Performance Overview

Introduction

In Q3 2023, the Film & Television category in Canada saw remarkable engagement across various platforms. This article examines the performance of leading brands such as the Canadian Broadcasting Corporation (CBC/Radio Canada), Netflix, Inc., and Disney+. Utilizing Sensor Tower's comprehensive data, we explore monthly audience trends, app engagement, and advertising strategies from Q2 to Q3 2023.

Canadian Broadcasting Corporation (CBC/Radio Canada)

CBC/Radio Canada maintains a robust digital presence through its websites, cbc.ca and radio-canada.ca, and the CBC Gem: Shows & Live TV app.

• Audience Trends:

  • cbc.ca experienced fluctuations in monthly visits, peaking at 243M in August and dropping to 180M by September.

  • radio-canada.ca saw a decrease from 39M monthly visits in June to 33M in September.

  • Monthly true audience remained above 13M throughout Q3, with a notable increase in app-only visitors in September.

• App Engagement:

  • The CBC Gem app's monthly active users hovered around 420K to 450K, showing a slight increase towards the end of Q3.

• Ad Spend & Channels:

  • Monthly ad spend peaked in June at approximately $447K with significant impressions, primarily on Facebook and Instagram.

Netflix, Inc.

Netflix continues to dominate with its website, netflix.com, and the Netflix app.

• Audience Trends:

  • Monthly visits remained consistent, averaging around 160M, but dipped to 140M in September.

  • Monthly true audience numbers remained stable, exceeding 8.5M in Q3, with a balanced distribution between app and web visitors.

• App Engagement:

  • The Netflix app saw monthly active users ranging from 5.5M to 6M, indicating steady mobile engagement.

• Ad Spend & Channels:

  • Monthly ad spending was relatively low compared to competitors, peaking at $90K in July, with Facebook and Instagram as primary channels.

Disney+ (Disney Plus)

Disney+ engages audiences via disneyplus.com and the Disney+ app.

• Audience Trends:

  • Website visits showed a peak in August at 93M, with a slight decline to 83M in September.

  • Monthly true audience consistently surpassed 5.5M, with a noted increase in web and app visitors in September.

• App Engagement:

  • Active users on the Disney+ app were stable, with numbers around 3.5M to 3.6M throughout Q3.

• Ad Spend & Channels:

  • Disney+ had the highest monthly ad spend, reaching over $3M in September, with Facebook and YouTube as key advertising platforms.

Conclusion

The Film & Television category in Canada remains dynamic, with each brand leveraging distinct strategies across web and app platforms. Sensor Tower's unparalleled data insights provide a holistic view of these trends, emphasizing the importance of cross-referencing web, app, and advertising data for comprehensive market analysis.

For more detailed insights, explore Sensor Tower’s offerings including Web Insights, Pathmatics, and App Performance Insights.