Leading Education & Training Brands in Canada: Q3 2023 Analysis

Introduction

In the ever-evolving landscape of digital education and training, several brands have emerged as leaders in Canada during Q3 2023. Utilizing Sensor Tower's comprehensive data, we explore the performance and trends of Duolingo, Udemy, Inc., and Quizlet LLC. Sensor Tower's unparalleled cross-referencing capabilities allow us to delve into web, app, and advertising data, offering critical insights into cross-platform user behavior.

Duolingo

Duolingo's digital presence is robust, with its website duolingo.com and the Duolingo - Language Lessons app.

• Audience Trends: From Q2 to Q3 2023, duolingo.com experienced fluctuations in monthly visits, peaking in July with over 16M visits before stabilizing at around 11M in September. The monthly true audience remained above 2M throughout the quarter, with a significant portion accessing via the app.

• App Engagement: The app's monthly active users grew steadily, starting at around 1.65M in April and reaching over 2M by September, indicating a strong mobile market presence.

• Ad Spend & Channels: Duolingo's monthly advertising efforts increased dramatically, with September's spend surpassing $100K, primarily on TikTok, driving impressions to nearly 28M.

Udemy, Inc.

Udemy's offerings are accessible through udemy.com and the Udemy Online Video Courses app.

• Audience Trends: The website experienced a high in July with over 18M monthly visits, though it dipped to about 12M in September. The monthly true audience hovered around 360K, with a balanced web and app visitor distribution.

• App Engagement: The app's monthly active user base increased from around 80K in April to nearly 97K in September, reflecting a growing interest in mobile learning.

• Ad Spend & Channels: Udemy maintained a consistent monthly advertising spend, peaking in August at over $330K, with the majority of impressions coming from Facebook.

Quizlet LLC

Quizlet's platform includes quizlet.com and the Quizlet: Study with Flashcards app.

• Audience Trends: The website visits peaked in April with over 20M, followed by a decline, then a resurgence to about 13M in September. The monthly true audience showed a similar pattern, ending at over 450K.

• App Engagement: The app's monthly active users decreased from 142K in April to 126K in September, suggesting a shift towards web usage.

• Ad Spend & Channels: Quizlet's monthly ad spend saw an increase in September, reaching over $15K, with TikTok being the primary channel for impressions.

Conclusion

Duolingo, Udemy, and Quizlet have each demonstrated unique strengths in the Canadian education and training market during Q3 2023. Sensor Tower's data highlights their varying strategies and successes across web and app platforms, providing invaluable insights for understanding digital audience engagement. With Sensor Tower's comprehensive tools, stakeholders can continue to monitor these dynamic trends and make informed decisions.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.