Leading Brands in Canada’s Business Finance & Business Solutions Category: Q3 2023 Overview

In Q3 2023, the Business Finance & Business Solutions category in Canada witnessed significant activity from leading brands such as Square Point of Sale, Automatic Data Processing (ADP), and QuickBooks. This article delves into their performance and trends, leveraging Sensor Tower’s comprehensive cross-referencing capabilities across web, app, and advertising channels.

Square Point of Sale

Square Point of Sale, known for its innovative payment solutions, continued to demonstrate strong engagement through its website and app.

• Audience Trends: The website maintained stable monthly visits, hovering around 10.8M. The monthly true audience consistently exceeded 1.4M, with a notable increase in app-only visitors in August.

• App Engagement: Monthly active users of the app grew from approximately 145K in July to over 180K by September, indicating a steady rise in mobile engagement.

• Ad Spend & Channels: Monthly advertising spend peaked in September at over $57K, with Facebook emerging as the dominant channel, delivering the highest impressions.

Automatic Data Processing (ADP)

ADP, a leader in payroll and HR solutions, exhibited interesting trends in Q3.

• Audience Trends: The website saw an increase in monthly visits in August, peaking at over 8.7M. However, the monthly true audience experienced a slight decline over the quarter.

• App Engagement: Monthly active users of the app decreased from over 600K in July to around 535K in September, reflecting a dip in engagement.

• Ad Spend & Channels: ADP did not allocate budget towards advertising in this category during the quarter.

QuickBooks

QuickBooks, renowned for its accounting software, continued its robust performance throughout the quarter.

• Audience Trends: Despite a dip in website visits in August, QuickBooks rebounded in September to nearly 2M. The monthly true audience steadily increased, reaching over 450K by September.

• App Engagement: Monthly active users consistently grew, approaching 121K by the end of the quarter.

• Ad Spend & Channels: QuickBooks invested heavily in advertising, with monthly spend peaking at over $440K in July, primarily across YouTube and TikTok, which provided significant reach.

Conclusion

The Q3 2023 data underscores the diverse strategies and performances of Square Point of Sale, ADP, and QuickBooks in Canada’s Business Finance & Business Solutions market. Sensor Tower’s unparalleled data, encompassing web insights, app performance, and digital advertising, provides critical insights into these brands' cross-platform user behaviors, showcasing the dynamic nature of this sector. By leveraging Sensor Tower’s comprehensive analytics, decision-makers can gain unique advantages in understanding and navigating this competitive landscape.

For more insights and detailed analytics, explore Sensor Tower’s product offerings.