Leading Brands in Canada's Advertising & Marketing Category in Q3 2023

Introduction

In Q3 2023, several prominent brands in Canada have showcased remarkable digital presence within the Advertising & Marketing category. This article delves into the performance and trends of AIR MILES Canada, MailChimp, and Fiverr International Limited, spotlighting their audience engagement and advertising strategies. Sensor Tower's unparalleled data insights offer a comprehensive view of these brands' cross-platform user behavior.

AIR MILES Canada (LoyaltyOne, Inc.)

AIR MILES Canada maintains a robust digital presence through its website, airmiles.ca, and the AIR MILES Reward Program app.

• Audience Trends: The website experienced a steady increase in monthly visits, peaking at over 11M in September. Monthly true audience figures remained stable above 880K throughout Q3, with a balanced mix of web and app users.

• App Engagement: Monthly app active users fluctuated slightly, with numbers ranging between 340K and 390K. The app continues to attract a significant audience, complementing web traffic.

• Ad Spend & Channels: AIR MILES' monthly ad spend varied, with a notable peak at nearly $440K in August, primarily through Instagram and YouTube channels, generating substantial impressions.

MailChimp

MailChimp's digital strategy is anchored by its website, mailchimp.com, and the Mailchimp Email Marketing app.

• Audience Trends: The website consistently attracted over 5.7M monthly visits. Monthly true audience figures hovered around 300K, with a predominant web-only user base.

• App Engagement: The app saw stable monthly active user numbers, slightly below 3K. The web platform remains the primary engagement channel.

• Ad Spend & Channels: Monthly ad spend peaked at over $460K in July, with Facebook and Instagram as major channels, reaching extensive audience impressions.

Fiverr International Limited

Fiverr's presence is highlighted by its website, fiverr.com, and the Fiverr - Freelance Service app.

• Audience Trends: Website visits showed a decreasing trend, from over 6.7M in July to 4.5M in September. Monthly true audience figures remained around 250K, with a balanced web and app user distribution.

• App Engagement: Monthly active app users slightly decreased, maintaining around 100K. The app continues to engage a dedicated user base.

• Ad Spend & Channels: Fiverr's monthly ad spend increased to over $340K in September, with YouTube and desktop video as key channels, delivering significant impressions.

Conclusion

In Q3 2023, AIR MILES Canada, MailChimp, and Fiverr displayed varied strategies and engagement levels across web and app platforms. Sensor Tower's comprehensive data insights enable a nuanced understanding of these brands' digital footprints, emphasizing the critical role of cross-platform analytics in the Advertising & Marketing landscape. By leveraging Sensor Tower’s insights, decision-makers can gain a competitive edge in optimizing their digital strategies for enhanced audience engagement and return on investment.

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