Leading Brands in Brazil's Travel & Tourism Sector in Q3 2023

Brazil's Travel & Tourism sector continues to thrive, with several key players dominating the landscape through their websites and apps. In this article, we explore the performance and trends of three leading brands: Booking.com, Ride with Uber, and Waze, from Q2 to Q3 2023. Sensor Tower's comprehensive data provides critical insights into cross-platform user behavior, monthly ad spend, and more.

Booking.com

Audience Trends

Booking.com is renowned for its extensive online accommodation booking services, with a strong digital presence through its website, booking.com, and the Booking.com: Hotels & Travel app.

• Website Performance: From Q2 to Q3 2023, monthly visits remained above 200M, peaking in July. Unique visits hovered around 10M to 11M, with an average of 17 visits per unique visitor.

• True Audience: Monthly true audience figures showed stability, consistently above 16M. The app-only visitors were around 6M, while web-only visitors exceeded 9M.

App Engagement

• Active Users: The app maintained a strong user base, with monthly active users remaining above 7M throughout Q3.

Ad Spend & Channels

• Advertising Insights: Monthly ad spend saw a notable increase in August, reaching nearly $1M, with impressions peaking at over 500M. Facebook was the primary channel for these campaigns.

Ride with Uber

Audience Trends

Uber's reach in Brazil is extensive, offering convenient ride-hailing services through uber.com and the Uber - Request a ride app.

• Website Performance: Monthly visits ranged between 10M and 14M, with unique visits around 1.5M. Visits per unique visitor remained steady at 7 to 8.

• True Audience: The monthly true audience consistently surpassed 38M, with app-only visitors forming the majority, at over 36M.

App Engagement

• Active Users: The app's monthly active users remained strong, consistently above 37M throughout the quarter.

Ad Spend & Channels

• Advertising Insights: Monthly ad spend was modest, peaking at over $18K in April, with impressions reaching 10M. Facebook remained the primary channel.

Waze

Audience Trends

Waze continues to be a significant player in navigation and traffic updates, with its website, waze.com, and the Waze Navigation & Live Traffic app.

• Website Performance: Visits ranged from 3M to 6M, with unique visits around 500K to 800K. The visits per unique visitor were stable, mostly at 7.

• True Audience: The monthly true audience remained above 34M, with app-only visitors consistently over 33M.

App Engagement

• Active Users: The app's active user base was strong, maintaining figures around 34M throughout Q3.

Ad Spend & Channels

• Advertising Insights: Minimal ad spend was observed, with only April showing activity at just over $100.

Conclusion

The Travel & Tourism sector in Brazil is thriving, with Booking.com, Ride with Uber, and Waze leading the charge. Sensor Tower's unparalleled data insights reveal how these brands effectively engage users across platforms. This comprehensive analysis highlights the significance of cross-referencing web and app data, providing a clearer picture of user behavior and engagement strategies. Explore more with Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.