Leading Brands in Brazil's Auto Category: Q3 2023 Overview

In Q3 2023, Brazil's auto industry experienced notable digital engagement across multiple platforms. Among the frontrunners, 99 Taxis Desenvolvimento de Software Ltda., Webmotors, and Movida Aluguel de Carros distinguished themselves as key players. This article explores their performance, emphasizing trends and insights derived from Sensor Tower's comprehensive data.

99 Taxis Desenvolvimento de Software Ltda.

Audience Trends

• Website & App: The website 99app.com maintained a consistent visitor count, with monthly visits ranging from approximately 3.6M to 4.2M. The 99 - Private Driver and Taxi app showed a steady increase in monthly active users, from around 49.7M to 52.5M.

• True Audience: The monthly true audience grew from 50M to nearly 53M, with app-only visitors dominating the user base.

Ad Spend & Channels

• Advertising: Monthly ad spend fluctuated, peaking in August at over $600K with impressions reaching 360K. All advertising was conducted through Facebook.

Webmotors

Audience Trends

• Website & App: The website webmotors.com.br saw monthly visits decrease from 67M to about 51M by September. The Webmotors: vender carro app maintained a stable monthly active user base, around 1.7M.

• True Audience: There was a slight decline in the monthly true audience from 5.5M to just under 5M. Web-only visitors constituted the largest segment.

Ad Spend & Channels

• Advertising: Monthly spending surged in September to over $140K, with impressions exceeding 81M, again focused on Facebook.

Movida Aluguel de Carros

Audience Trends

• Website & App: The website movida.com.br saw monthly visits peak at 6.1M in August. The Movida: Aluguel de Carros app's monthly active users increased to over 400K in August before slightly declining.

• True Audience: The monthly true audience rose from 705K to over 810K in August, driven by both web and app visitors.

Ad Spend & Channels

• Advertising: Monthly ad spend was highest in July at approximately $80K, with impressions around 46M, mainly through Facebook.

Conclusion

Sensor Tower's robust data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide a unique lens into cross-platform user behavior. These insights are invaluable for understanding Brazil's dynamic auto category, demonstrating the power of integrated web and app analytics. Decision-makers can leverage this data to make informed strategic choices, ensuring sustained growth and engagement in a competitive market.

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