Leading Brands in Australia's Travel & Tourism Sector Q3 2023

The Australian travel and tourism sector has experienced dynamic shifts in Q3 2023, with leading brands such as Booking.com, TripAdvisor, and Uber displaying varied trends across their digital platforms. Leveraging Sensor Tower's comprehensive data insights, we delve into these brands' performances, highlighting key trends from Q2 to Q3 2023.

Booking.com

Booking.com continues to be a dominant force in the travel industry, with its digital presence encompassing both its website, booking.com, and the Booking.com: Hotels & Travel app.

• Audience Trends: The website maintained a stable monthly audience, with visits ranging around 90M. Unique visits peaked in July at approximately 5.8M. Monthly true audience figures remained stable, hovering above 6.9M throughout Q3.

• App Engagement: The app saw a gradual increase in monthly active users, reaching over 2M by September, indicating a preference for mobile accessibility.

• Ad Spend & Channels: Monthly advertising spend peaked in July at over $1.7M, primarily through Facebook and Instagram, which generated the majority of impressions.

TripAdvisor

TripAdvisor's platform, tripadvisor.com, and the Tripadvisor: Plan & Book Trips app, provide a comprehensive travel planning experience.

• Audience Trends: The website saw consistent monthly visits, with unique visits remaining stable around 2.3M. The monthly true audience hovered just above 2.4M, indicating a steady web presence.

• App Engagement: The app's monthly active user base slightly declined, settling under 100K by September, suggesting a stronger web preference among users.

• Ad Spend & Channels: Notably, there was a significant increase in monthly ad spend in September, reaching approximately $65K, with Facebook being the primary channel.

Ride with Uber

Uber's digital landscape includes uber.com and the Uber - Request a Ride app, catering to ride-sharing needs.

• Audience Trends: Website visits surged in May, reaching over 3.3M monthly visits. The monthly true audience consistently exceeded 4M, driven largely by app users.

• App Engagement: The app maintained a robust monthly active user base, climbing to nearly 3.9M by September, reflecting strong mobile engagement.

• Ad Spend & Channels: Monthly ad spending fluctuated, with a peak in September at about $308K, leveraging channels like Snapchat and Instagram for maximum reach.

Conclusion

As the travel and tourism industry continues to evolve, the digital strategies of leading brands like Booking.com, TripAdvisor, and Uber demonstrate the importance of cross-platform engagement. Sensor Tower's unparalleled data insights provide essential visibility into these trends, offering a unique perspective on user behavior across web and app platforms. For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights offerings.