Leading Brands in Australia's Jobs & Education Sector: Q3 2023 Analysis

In the dynamic landscape of Australia’s Jobs & Education category, several brands have emerged as leaders in Q3 2023. This article delves into the performance of Indeed, SEEK Global, Inc., and Duolingo, analyzing their digital presence and audience engagement across web and app platforms. Data insights are powered by Sensor Tower’s unparalleled capabilities in cross-referencing web, app, and advertising data.

Indeed

Indeed's digital presence in Australia is robust, with significant engagement across its website indeed.com and the Indeed Job Search app.

• Monthly Audience Trends: Throughout Q3 2023, indeed.com maintained a consistent audience, with monthly visits remaining above 27M. The monthly true audience saw a slight fluctuation, peaking in August at over 3M.

• App Engagement: The app's monthly active users showed a stable trend, hovering around 370K.

• Monthly Ad Spend & Channels: Indeed's advertising efforts were notable, with a peak monthly spend in August nearing $95K, primarily on Facebook and Instagram, delivering significant impressions.

SEEK Global, Inc.

SEEK Global, Inc. commands attention with its volunteer-focused website volunteer.com.au and the SEEK Jobs Search & Employment app.

• Monthly Audience Trends: The website experienced steady visits, with unique visits slightly fluctuating but staying above 100K monthly. The monthly true audience remained around 1.8M for the quarter.

• App Engagement: The SEEK app maintained a strong monthly active user base with users consistently above 1.6M.

• Monthly Ad Spend & Channels: SEEK invested heavily in advertising, with September's monthly spend exceeding $530K, focusing on Facebook and Instagram for significant reach.

Duolingo

Duolingo continues to thrive in the education sector with its website duolingo.com and the Duolingo - Language Lessons app.

• Monthly Audience Trends: Duolingo's website visits were highest in August, surpassing 7.9M, while the monthly true audience steadily increased throughout Q3 2023, reaching close to 990K by September.

• App Engagement: The app's monthly active users showed a positive trend, climbing to nearly 900K by the end of the quarter.

• Monthly Ad Spend & Channels: Duolingo's monthly ad spend was minimal, with Instagram being the primary channel, delivering impressions in the range of 85K in September.

Conclusion

Q3 2023 has seen notable performance from Indeed, SEEK Global, Inc., and Duolingo in Australia’s Jobs & Education category. Sensor Tower’s comprehensive data insights reveal the intricate dynamics of user behavior across web and app platforms. By leveraging Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics, brands can gain a holistic understanding of their digital footprint and optimize their strategies for future success. With Sensor Tower’s data-driven approach, decision-makers are equipped with the tools needed to navigate and excel in the competitive digital landscape.