Leading Grocery Brands in Australia: Q3 2023 Performance Insights

Introduction

In Q3 2023, the Australian grocery market saw notable digital engagement from several leading brands. Coles Supermarkets, Dan Murphy's, and ALDI emerged as key players, each showcasing distinct trends in web and app presence. This article explores their performance, utilizing Sensor Tower's robust data offerings, including Web Insights, App Performance Insights, and Pathmatics.

Coles Supermarkets Australia Pty Ltd

Coles Supermarkets' digital footprint is anchored by its website, coles.com.au, and the Coles app.

• Audience Trends: Throughout Q3 2023, coles.com.au maintained a stable monthly audience with visits exceeding 22M. The monthly true audience consistently hovered above 3M, with the web channel slightly outperforming the app in user numbers.

• App Engagement: The Coles app experienced a steady increase in monthly active users, rising from 870K in July to over 920K by September, indicating a growing preference for mobile shopping experiences.

• Ad Spend & Channels: Coles' advertising efforts were substantial, with monthly spending above $1M. Facebook and Instagram were primary channels, delivering significant impressions, while OTT platforms experienced varied engagement.

Dan Murphy's

Dan Murphy's digital strategy is reflected in its website, danmurphys.com.au, and the Dan Murphy's app.

• Audience Trends: The website saw a notable increase in visits, reaching nearly 9.3M in September. Monthly true audience figures showed a steady climb, surpassing 2.1M by the end of the quarter.

• App Engagement: The app maintained a stable monthly user base, with active users consistently around 400K. This indicates a balanced web and app engagement strategy.

• Ad Spend & Channels: Dan Murphy's increased its monthly ad spend in August, peaking at over $500K. Facebook and YouTube were dominant channels, contributing to substantial impressions.

ALDI

ALDI's digital presence is primarily through its website, aldicareers.com.au, and the ALDI SÜD app.

• Audience Trends: The website experienced a decline in visits over the quarter, dropping from 660K in July to 450K in September. The monthly true audience mirrored this trend, decreasing slightly each month.

• App Engagement: The ALDI app saw a decrease in monthly active users, falling from 150K in July to around 120K by September, suggesting a shift in user preference or engagement.

• Ad Spend & Channels: ALDI's monthly ad spend decreased over the quarter, with spending just over $420K in September. Facebook and Instagram were key platforms, delivering the highest impressions.

Conclusion

Q3 2023 revealed diverse digital engagement strategies among Australia's leading grocery brands. Coles, Dan Murphy's, and ALDI each demonstrated unique strengths and challenges across web and app platforms. Sensor Tower's comprehensive data insights offer unparalleled visibility into these trends, enabling brands to refine their strategies in a competitive market.

For more detailed insights, explore our offerings: Web Insights, App Performance Insights, and Pathmatics.