Leading Brands in Australia’s Experiences & Events Category: Q3 2023 Analysis

Introduction

In the dynamic realm of Experiences & Events in Australia, several brands have emerged as leaders in Q3 2023. This article delves into the performance and trends of Ticketmaster, Eventbrite, and Meetup.com, as observed through comprehensive data provided by Sensor Tower. Our unique cross-referencing of web, app, and advertising data offers unparalleled insights into these brands' successes.

Ticketmaster

Ticketmaster is renowned for its comprehensive ticketing services, with a strong digital presence through its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: From Q2 to Q3 2023, ticketmaster.com saw a significant spike in visits, with August peaking at over 23M visits. The monthly true audience remained stable above 2.5M throughout the quarter.

• App Engagement: The app's monthly active users increased, reaching over 230K in September, indicating a growing preference for mobile ticket purchases.

• Ad Spend & Channels: Ticketmaster maintained a steady monthly ad spend, with Facebook and Instagram as primary channels. Impressions remained strong, with Facebook alone delivering over 33M impressions in September.

Eventbrite

Eventbrite is a leading platform known for simplifying event management and ticketing. Its digital ecosystem includes its website, eventbrite.com, and the Eventbrite app.

• Audience Trends: Eventbrite experienced a consistent increase in website visits, surpassing 8M in September. The monthly true audience also saw growth, remaining above 1.6M by the end of Q3.

• App Engagement: The app's monthly active users climbed to over 450K in September, reflecting increased engagement in mobile event management.

• Ad Spend & Channels: Eventbrite's ad strategy focused heavily on Facebook and Instagram, with impressions peaking at over 12M in August.

Meetup.com

Meetup.com facilitates social events and group activities, marked by its website, meetup.com, and the Meetup: Social Events & Groups app.

• Audience Trends: The website visits showed fluctuation, with a peak of over 840K in July. The monthly true audience remained consistent, hovering around 140K.

• App Engagement: The app's monthly active users were steady, with numbers slightly increasing to over 100K by September.

• Ad Spend & Channels: Meetup's monthly ad spend was modest, with Facebook leading the charge in impressions, delivering over 230K in September.

Conclusion

The Experiences & Events category in Australia demonstrates a vibrant digital landscape, with Ticketmaster, Eventbrite, and Meetup.com leading the charge. Sensor Tower's comprehensive data, encompassing web, app, and advertising insights, offers an invaluable perspective on these brands' performance. Our Web Insights and Pathmatics offerings provide critical visibility into cross-platform user behavior, solidifying Sensor Tower's position as a leader in digital analytics.

For more detailed insights, explore our Web Insights, Pathmatics, and App Performance Insights offerings.