AI Insights · Timothy · October 2023
Top 5 Shopping Apps on Android in Nigeria Q3 2023
Explore the performance of the top 5 shopping apps on Android in Nigeria during Q3 2023, including trends in weekly downloads and active users.
In the third quarter of 2023, the performance of the top five shopping apps on the Android platform in Nigeria showcased interesting trends. The data, provided by Sensor Tower, highlights key metrics like weekly downloads and active users. Here’s a closer look at how each app fared.
JUMIA Online Shopping experienced a steady rise in weekly downloads, starting from approximately 27.4K at the end of June and peaking at about 45.2K by the end of September. Weekly active users saw some fluctuations, beginning at around 510K, slightly dipping mid-quarter, and ending at approximately 485K.
AliExpress - Shopping App had a more varied performance in terms of downloads. The app started with around 13.2K weekly downloads at the end of June but saw a decrease to about 6.3K by the end of September. Active users for the app remained relatively stable, hovering around the 160K mark, peaking at approximately 179K in late August.
Alibaba.com - B2B marketplace showed a steady download trend, starting with about 5.3K weekly downloads and reaching around 8.1K by early September before tapering off to about 5.2K by the end of the quarter. Active users were fairly consistent, ranging from approximately 180K to 200K over the quarter.
SHEIN-Shopping Online saw a fluctuating download pattern, beginning at roughly 6.9K weekly downloads at the end of June and dropping to about 2.9K by early September, before recovering to about 5.4K towards the end of the quarter. Active users for SHEIN increased over the period, starting at around 50K and rising to nearly 60K by the end of September.
Carry1st Shop - Vouchers experienced a significant drop in weekly downloads, starting from approximately 22.2K at the end of June and decreasing to about 409 by the end of September. Active users also saw a decline, from around 44.8K at the beginning of the quarter to roughly 30.5K by the end.
These insights underline the dynamic nature of the shopping app market in Nigeria. For more detailed analytics and insights, visit Sensor Tower.
