AI Insights · Timothy · October 2023
Top 5 Shopping Apps on Android in Central America Q3 2023
In Q3 2023, Central America's top 5 shopping apps on Android saw varied trends in downloads and active users, with notable performances from Temu and SHEIN.
During the third quarter of 2023, the performance of Central America's top 5 shopping apps on the Android platform exhibited diverse trends in weekly downloads and active user metrics. Here’s a breakdown of the performance for each app:
Temu: Shop Like a Billionaire demonstrated significant growth in its user base. Weekly downloads started at around 622K at the end of June and peaked at approximately 1.58M by the end of September. Active users followed a similar upward trajectory, beginning at 1.3M in late June and reaching nearly 4.3M by the end of the quarter.
SHEIN-Shopping Online also showed a steady increase in popularity. Weekly downloads fluctuated but overall saw an upward trend, starting at 660K in late June and closing at around 804K by the end of September. Active users saw a slight increase from 5.2M in late June to over 5.7M at the end of September.
Mercado Libre: Compras online maintained relatively stable weekly download numbers, hovering around the 270K to 370K range throughout the quarter. Active users remained consistent, starting at 8.1M at the end of June and ending at approximately 8M by the end of September.
Shopee MX: 9.9 Día de Compras saw varied weekly downloads, with notable peaks. Downloads increased from 148K in late June to a peak of around 373K by the end of August, before dropping to 125K by the end of September. Active users experienced a slight rise from 2.2M in late June to a peak of around 2.6M at the end of August, concluding the quarter at nearly 2M.
Coppel: compras en línea showed a relatively consistent performance in weekly downloads, starting at 228K in late June and ending at around 199K in late September. Active users also remained stable, starting at 2.3M in late June and ending at around 2.4M by the end of the quarter.
These insights highlight the dynamic landscape of shopping apps in Central America, with Temu and SHEIN leading in user engagement. For more detailed insights and data, visit Sensor Tower.
