Top 5 Shopping Apps on Android in Bulgaria for Q3 2023

In the third quarter of 2023, the top 5 shopping apps on the Android platform in Bulgaria exhibited varied performance metrics, providing insights into user engagement and app popularity. Below, we delve into the weekly downloads and active user trends for each app.

SHEIN-Shopping Online saw its weekly downloads fluctuate slightly, starting at 13.2K in late June and peaking at 14.6K in late August before dipping to 11K by the end of September. The app's active users showed growth from 89.4K at the start of the quarter, reaching up to 113.7K in early September, and slightly stabilizing at 112.8K by the end of the quarter.

Temu: Shop Like a Billionaire experienced a notable increase in weekly downloads, especially in late August where it jumped from 2.1K to 19.8K, maintaining around 19K downloads towards the end of September. Active users saw a significant rise from 6.9K in late June to 34.6K by the end of September, indicating strong user engagement.

eMAG.bg maintained a steady download rate with a slight increase from 6.6K in late June to 8.3K in early September. Active users remained relatively stable, starting at 85.3K and ending the quarter at 85.1K, showcasing consistent user interaction with the app.

Lidl Plus showed a gradual increase in weekly downloads, starting at 4.3K in late June and peaking at 10.3K in early September. Active users also saw an upward trend, beginning at 50.5K and reaching 56K by mid-September, before slightly dropping to 53.2K towards the end of the quarter.

ABOUT YOU Online Fashion Shop demonstrated consistent weekly downloads, ranging from 4.6K to 6.8K throughout the quarter. Active users increased from 57.8K at the beginning of the quarter to a peak of 73.2K in early September, before settling at 69.8K by the end of the quarter.

Data for this analysis is sourced from Sensor Tower. For more detailed insights, visit Sensor Tower's platform.