AI Insights · Timothy · October 2023
Top 5 Apparel Apps on Android in South Africa Q3 2023
In Q3 2023, the top 5 apparel apps on Android in South Africa experienced varied performance in downloads and active users. SHEIN-Shopping Online led the pack with the highest downloads.
Throughout the third quarter of 2023, the top 5 apparel apps on Android in South Africa showcased diverse trends in downloads and active users. Here's a closer look at their performance:
SHEIN-Shopping Online saw impressive weekly download numbers, peaking at approximately 424K in the final week of September. The app also maintained a steady number of active users, ranging from around 662K at the start of the quarter to 710K by the end.
MyRunway SA Fashion Shopping experienced a consistent increase in weekly downloads, reaching about 11K in the last week of September. Active users for the app grew from 42K at the beginning of the quarter to nearly 50K by the end.
adidas: Shop Shoes & Clothing had a notable rise in weekly downloads, growing from roughly 11K in late June to 12K in the last week of September. Active users showed a similar upward trend, ending the quarter at approximately 48K.
Nike: Shoes, Apparel & Stories displayed steady weekly downloads, peaking at around 9K in the final week of September. The number of active users fluctuated slightly but ended the quarter with about 28K.
G-Star – Official app exhibited a decline in weekly downloads, dropping from approximately 5.5K in late June to just over 2K by the end of September. Active users also saw a gradual decrease, finishing the quarter at around 11K.
These insights highlight the varied performance of top apparel apps in South Africa. For more detailed insights, visit Sensor Tower.
