Top 5 Apparel Apps on Android in Turkey: Q3 2023

In the third quarter of 2023, the top 5 apparel apps on Android in Turkey exhibited varied performance trends in downloads, weekly active users, and revenue. Here’s a detailed look at the data sourced from Sensor Tower.

Trendyol - Online Alışveriş maintained a robust presence with a consistent increase in downloads, starting at 99K in late June and peaking at 162K by the end of September. Weekly active users also showed a gradual rise, growing from 17M to 18.3M over the quarter.

DeFacto - Clothing & Shopping saw a significant increase in downloads, beginning with 22K in late June and reaching 50K by the end of September. Weekly active users followed a similar upward trajectory, starting at 288K and climbing to 461K.

SHEIN-Shopping Online experienced fluctuating downloads, peaking at 22K in late July before declining to 8K by the end of September. Weekly active users remained relatively stable, oscillating between 290K and 340K throughout the quarter.

adidas: Shop Shoes & Clothing presented a mixed performance, with downloads initially rising from 11K to 15K in early July, dipping in August, and stabilizing around 12K towards the end of September. Weekly active users showed a steady increase from 151K in late June to 160K by the end of September.

Nike: Shoes, Apparel & Stories exhibited a consistent download rate, starting at 10K in late June and closing the quarter at 12K. Weekly active users fluctuated slightly, beginning at 75K and hovering around 75K towards the end of September.

These insights provide a snapshot of the dynamic market for apparel apps in Turkey. For more detailed data and analysis, visit Sensor Tower.