Top 5 Apparel Apps on Android in Russia Q3 2023

In the third quarter of 2023, the top 5 apparel applications on the Android platform in Russia demonstrated varied trends in downloads, weekly active users, and revenue. Here’s a closer look at their performance based on Sensor Tower data.

SHEIN-Shopping Online saw a gradual increase in downloads, starting from approximately 10.8K in late June and peaking at around 11.3K towards the end of September. However, the app experienced a decline in weekly active users, dropping from around 94.2K at the beginning of the quarter to approximately 52.5K by the end.

Trendyol - Online Alışveriş showed a significant rise in downloads throughout the quarter. Downloads began at about 1.9K in late June and surged to roughly 4.6K by the end of September. Weekly active users also exhibited an upward trend, increasing from around 86.5K to a peak of about 102K in mid-September, before settling at approximately 98K by the end of the quarter.

Zara experienced a steady rise in downloads, starting at about 1.3K in late June and reaching around 2.3K by the end of September. The weekly active users showed fluctuations, beginning at approximately 7.9K, dipping mid-quarter, and then rising to about 6.8K by the end of September.

Banggood - Online Shopping maintained a consistent increase in downloads, starting from around 1.4K in late June and peaking at roughly 1.9K in mid-September. Weekly active users remained relatively stable throughout the quarter, ranging from about 15.8K to 16.1K.

MANGO - Online fashion saw a rise in downloads from approximately 818 in late June to about 1.2K by the end of September. The app's weekly active users experienced minor fluctuations but remained fairly stable, starting at around 9.4K and ending the quarter at approximately 9.4K.

For more detailed insights and data, visit Sensor Tower.