AI Insights · Timothy · October 2023
Top 5 Apparel Apps on Android in Romania: Q3 2023 Performance
Discover the top-performing apparel apps on Android in Romania for Q3 2023, with insights on downloads, active users, and revenue trends from Sensor Tower.
The third quarter of 2023 showcased notable trends for the top 5 apparel apps on the Android platform in Romania. Here’s a detailed look at their performance based on data from Sensor Tower.
SHEIN-Shopping Online saw impressive download numbers, starting at approximately 44K in late June and peaking at around 54K in early August before ending the quarter at 41K. Weekly active users (WAU) increased from 310K to a peak of 362K in mid-August, tapering slightly to 327K by the end of September.
ABOUT YOU Outlet also performed well, with downloads beginning at roughly 8.7K and reaching a high of 40K in mid-August. The app’s WAU mirrored this trend, growing from 20K to a peak of 73K in mid-August, before stabilizing at around 47K towards the end of September.
ABOUT YOU Online Fashion Shop experienced steady download growth, starting from 9.9K in late June and peaking at about 20K in mid-August, then closing the quarter at 11K. The app’s WAU followed a similar pattern, starting at 80K and peaking at 100K in early September, before settling at 94K by the end of the quarter.
Zalando – online fashion store maintained a consistent download rate, beginning at 10.6K in late June and fluctuating around 9K to 10K throughout the quarter. WAU started at 246K, reaching a peak of 274K in late August, and ended the quarter at 233K.
Nike: Shoes, Apparel & Stories saw download numbers that started at 4.4K, peaked at 6.8K in late July, and dropped to around 4.1K by the end of September. WAU remained relatively stable, starting at 34K, peaking at 37K in early August, and ending the quarter at 34K.
These insights paint a comprehensive picture of the top apparel apps' performance in Romania for Q3 2023. For more detailed metrics and trends, visit Sensor Tower.
