Top 5 Apparel Apps on Android in Netherlands Q3 2023

During the third quarter of 2023, the top 5 apparel apps on the Android platform in the Netherlands showed varied performance trends in downloads and weekly active users. Below is a detailed analysis of each app's metrics.

SHEIN-Shopping Online experienced significant fluctuations in downloads, starting the quarter with approximately 30K downloads in the last week of June and gradually declining to around 15K by the end of August. The app saw a slight recovery in September, closing the quarter with nearly 17K downloads. Weekly active users for the app were relatively stable, averaging around 500K, with minor dips and peaks throughout the quarter.

Zalando – online fashion store showed a downward trend in downloads, beginning with about 7.4K in late June and dropping to approximately 3.5K by the end of September. Weekly active users also saw a decline from 144K to about 133K, with a notable dip to around 106K in early August before recovering slightly towards the end of the quarter.

C&A Fashion Online Shop had a more erratic download pattern, starting at nearly 3K and peaking at 5.4K in mid-September. The app's weekly active users followed a similar trend, fluctuating between 16K and 21K throughout the quarter, ending on a high note with approximately 21.3K active users in the last week of September.

CONFIRMED | Sneakers & more saw a sharp increase in downloads, starting from just 155 in late June and reaching a peak of 14.3K in mid-August. This was followed by a decline, ending the quarter with approximately 1.7K downloads. Weekly active users mirrored this trend, peaking at 24.7K in mid-August before decreasing to about 16.5K by the end of September.

ABOUT YOU Online Fashion Shop maintained a relatively stable download rate, ranging from 3K to 4K throughout the quarter. Weekly active users also showed consistency, averaging around 35K, with a slight peak to 38.4K in mid-September.

This data, sourced from Sensor Tower, provides a comprehensive view of the performance trends for the top apparel apps in the Netherlands. For more detailed insights, visit Sensor Tower.