AI Insights · Timothy · October 2023
Top 5 Apparel Apps on Android in the UK - Q3 2023
Discover the performance of the top 5 apparel apps on Android in the UK during Q3 2023, based on downloads, revenue, and active users.
The third quarter of 2023 has shown interesting trends for the top apparel apps on Android in the United Kingdom. Here, we dive into the performance of SHEIN-Shopping Online, CIDER - Clothing & Fashion, JD Sports, LightInTheBox Online Shopping, and Nike: Shoes, Apparel & Stories.
SHEIN-Shopping Online
Throughout Q3, SHEIN-Shopping Online maintained a strong presence in the UK market with weekly downloads fluctuating between 50K and 83K. Notably, downloads peaked at approximately 83K in the last week of September. Weekly active users remained relatively stable, hovering around 1M, with minor fluctuations, ending the quarter with approximately 1M active users.
CIDER - Clothing & Fashion
CIDER - Clothing & Fashion saw a consistent performance in terms of downloads, ranging from 9.8K to 15.2K per week. The highest number of downloads was recorded in the last week of September at around 13K. Active users showed gradual growth, starting from 73K in late June and ending at 81K by the end of September.
JD Sports
JD Sports experienced steady download numbers, oscillating between 9.6K and 12.6K weekly. Downloads peaked in the final week of September at around 12.6K. The app also maintained a stable weekly active user base, averaging around 80K, with a slight increase to 82K towards the end of the quarter.
LightInTheBox Online Shopping
LightInTheBox Online Shopping's downloads varied between 9K and 11.5K per week, with the highest downloads in mid-September at approximately 11.5K. Weekly active users remained stable, fluctuating around 50K throughout the quarter, ending at about 54K.
Nike: Shoes, Apparel & Stories
Nike: Shoes, Apparel & Stories saw a decline in downloads over the quarter, starting from 11.1K in late June and dropping to around 6.2K by mid-September, before a slight rise to 9.3K in the final week. The app's active users also showed a downward trend, from 68K at the start of the quarter to approximately 59K in mid-September, with a recovery to 68K by the end of September.
These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.