Top 5 Apparel Apps on Android in Finland: Q3 2023 Performance

During the third quarter of 2023, the top 5 apparel apps on the Android platform in Finland showcased varied performance in terms of downloads and weekly active users. Below is a detailed overview of each app's metrics.

SHEIN-Shopping Online saw its downloads fluctuate slightly, starting at approximately 2.5K in late June and dipping to around 1.8K by the end of July. However, the app experienced a recovery in September, closing the quarter with about 2.3K downloads. Weekly active users remained relatively stable, maintaining a range between 42K and 45K throughout the quarter.

Zalando – online fashion store experienced a downward trend in downloads, beginning Q3 with about 1.6K and ending with approximately 1.1K. The app's weekly active users showed a slight decline from around 53K in late June to about 48K by the end of September.

LightInTheBox Online Shopping demonstrated a mixed performance in downloads, starting at around 1.1K and experiencing a peak of 1.3K at the end of August before stabilizing to about 1.1K by late September. Weekly active users saw a gradual increase from roughly 5K in late June to over 5.4K by the end of the quarter.

H&M - we love fashion had a stable performance in downloads, starting with around 780 and ending the quarter with approximately 843. The weekly active users showed a downward trend from nearly 50K in late June to about 43.7K by the end of September.

CONFIRMED | Sneakers & more experienced significant fluctuations in downloads, peaking at 2.6K in mid-August before dropping to just 26 by the end of September. Weekly active users followed a similar pattern, peaking at about 4.8K in late August before declining to roughly 2K by the end of the quarter.

This data, sourced from Sensor Tower, provides a snapshot of the top apparel apps' performance in Finland. For more detailed insights, visit Sensor Tower.