Top 5 Apparel Apps on Android in Europe Q3 2023

In Q3 2023, the top 5 apparel apps on Android in Europe exhibited diverse trends in downloads and active users. Here's a detailed look at their performance, based on data from Sensor Tower.

SHEIN-Shopping Online maintained a strong presence with weekly downloads fluctuating between 620K and 850K. Despite a slight decline in downloads through July and August, the app saw a rebound towards the end of September, peaking at 711K. Weekly active users showed a general upward trend, starting at 13.3M and reaching a high of 14M in late August before stabilizing around 13.1M by the end of the quarter.

Trendyol - Online Alışveriş experienced consistent growth in downloads, starting with 139K in late June and steadily increasing to 224K by the end of September. Weekly active users mirrored this positive trend, growing from 17.5M to 18.8M over the quarter.

Zalando – online fashion store saw a gradual decline in downloads from 203K in late June to 135K by the end of September. Weekly active users also showed a slight decrease, starting at 3.8M and ending at 3.4M, with minor fluctuations throughout the quarter.

Nike: Shoes, Apparel & Stories had steady download numbers, ranging from 98K to 136K. Weekly active users remained relatively stable, hovering around the 1M mark with minor dips, ending the quarter at approximately 992K.

H&M - we love fashion showed a mixed trend in downloads, starting at 108K in late June, dipping in July, and peaking again at 106K in late August. Weekly active users saw a decline from 2.9M to 2.5M during the initial months, but recovered to reach 2.7M by the end of the quarter.

For more insights and detailed data, visit Sensor Tower.