Top 5 Apparel Apps on Android in Germany: Q3 2023 Performance

The third quarter of 2023 saw notable trends in the performance of the top 5 apparel apps on the Android platform in Germany. Here’s a detailed look at the downloads and active user metrics for these apps, based on data from Sensor Tower.

SHEIN-Shopping Online had a strong quarter with a consistent increase in downloads. Starting at around 85K in late June, the app peaked at approximately 99K in the week of September 18. Weekly active users, however, experienced a gradual decline from 845K at the start of the quarter to about 766K by the end of September.

Trendyol - Online Alışveriş showed a positive trend in downloads, climbing from 27K in late June to nearly 37K by the end of September. Active users also increased steadily, beginning at 128K and reaching around 141K in the final week of September.

Zalando – online fashion store experienced a more varied performance. Downloads decreased from 30K in late June to about 17K by the end of September. However, weekly active users saw a resurgence, rising from 459K in late June to approximately 445K by the end of the quarter.

ABOUT YOU Outlet showed consistent growth in downloads and weekly active users. Downloads increased from 7K in late June to about 15K in late September. Active users followed a similar upward trend, starting at 40K and reaching around 65K by the end of the quarter.

H&M - we love fashion saw a steady performance in downloads, fluctuating between 13K and 17K throughout the quarter. Active users showed a slight decline from 308K in late June to around 292K by the end of September.

For more detailed insights and data, visit Sensor Tower.