Top 5 Apparel Apps on Android in Africa: Q3 2023

In the third quarter of 2023, the top 5 apparel applications on the Android platform in Africa showcased varied performance metrics in terms of downloads and active users. Here’s a closer look at how these apps fared, based on data from Sensor Tower.

SHEIN-Shopping Online experienced a fluctuating trend in weekly downloads, starting from around 329K in late June and peaking at approximately 496K by the end of September. The app’s weekly active users saw a consistent increase, reaching around 1.43M by the end of the quarter.

DeFacto - Clothing & Shopping saw a notable spike in weekly downloads, particularly in the week of September 18, where downloads surged to about 33K. The app’s weekly active users also showed growth, peaking at approximately 213K by the end of September.

adidas: Shop Shoes & Clothing showed a steady increase in weekly downloads, reaching around 17K by the end of September. Its active users followed a similar trend, peaking at approximately 73K in the final week of the quarter.

MyRunway SA Fashion Shopping experienced a consistent level of weekly downloads, with a peak of around 13K in late August. The app’s weekly active users also grew steadily, reaching approximately 50K by the end of September.

Zara displayed a consistent performance in weekly downloads, peaking at around 12K in the last week of September. The app maintained a stable number of weekly active users, closing the quarter at around 100K.

These insights highlight the dynamic landscape of apparel apps in Africa. For more detailed analysis and insights, visit Sensor Tower.