Top 5 Shopping Apps in South Africa for Q2 2023

During the second quarter of 2023, the top 5 shopping apps in South Africa exhibited notable trends in downloads and active user metrics. Here's a closer look at the performance of each app.

SHEIN-Shopping Online saw significant growth in weekly downloads, starting from around 35K in late March and skyrocketing to approximately 257K by the end of June. This surge was mirrored in its weekly active users, which increased from roughly 650K to nearly 828K over the same period.

bash also experienced a rise in downloads, beginning at about 15K in late March and peaking at approximately 71K in mid-June before slightly dropping to 58K by the end of the quarter. Active users for bash followed a similar upward trend, growing from around 39K to 164K.

Takealot – Online Shopping App maintained steady download numbers, starting at around 31K in late March and reaching about 54K by the end of June. Active users showed minor fluctuations, beginning at 546K and ending the quarter with approximately 525K.

Alibaba.com - B2B marketplace had a relatively stable download rate, with figures around 31K in late March, peaking at 36K in early April, and settling at approximately 28K by the end of the quarter. Active user counts remained consistent, starting at 485K and ending at about 499K.

Lastly, Checkers Sixty60 experienced moderate download activity, starting at 23K in late March and ending at around 22K by the end of June. The app's active users fluctuated slightly, beginning at 286K and concluding the quarter at approximately 282K.

These insights demonstrate the dynamic nature of the shopping app market in South Africa. For more detailed analytics and insights, visit Sensor Tower.