Top 5 Shopping Apps in Sweden Q2 2023 Performance

In the second quarter of 2023, the top five shopping apps in Sweden showed diverse performance trends across weekly downloads, active users, and revenue. Here's a closer look at the data-driven insights from Sensor Tower.

Temu: Shop Like a Billionaire saw a significant increase in weekly downloads, peaking at approximately 59K in the final week of June. Its weekly active users also surged from 8.1K at the end of March to over 112K by the end of June.

SHEIN - Shopping Online maintained a steady growth in weekly downloads, reaching around 13.7K in the last week of June. The app's weekly active users remained strong, rising from 367K in late March to approximately 467K at the end of June.

Klarna | Shop now. Pay later. experienced moderate fluctuations in weekly downloads, with a peak of nearly 13K in the final week of June. The app's weekly active users showed an upward trend, climbing from 551K in late March to about 614K by the end of June.

Lidl Plus had varied weekly downloads, peaking at 23.1K in early April, but stabilizing around 6.8K towards the end of June. Weekly active users remained relatively consistent, fluctuating slightly around the 140K mark throughout the quarter.

Vinted: Sell vintage clothes showed a decline in weekly downloads, dropping to approximately 6.8K by the end of June from 20.2K in late March. However, its weekly active users exhibited a stable trend, hovering around 132K in the final week of June.

These insights underscore the dynamic nature of the shopping app market in Sweden. For more detailed analytics and trends, visit Sensor Tower.