AI Insights · Timothy · July 2023
Top 5 Shopping Apps in New Zealand Q2 2023: Performance Insights
Discover the performance trends of the top 5 shopping apps in New Zealand during Q2 2023, including downloads, active users, and more.
In Q2 2023, the top 5 shopping apps in New Zealand displayed varied performance trends across weekly downloads and active users. Here’s a closer look at the detailed metrics for each app, based on data from Sensor Tower.
Temu: Shop Like a Billionaire saw a notable fluctuation in weekly downloads, starting at around 25K at the end of March and peaking at 103K in early May. By the end of June, downloads had settled to approximately 27K. Active users showed a consistent rise from 38K in late March to a peak of 204K in late May, stabilizing around 188K by the end of June.
SHEIN - Shopping Online experienced relatively stable weekly downloads, ranging from 6.3K to 7.9K over the quarter. Active users remained steady, fluctuating slightly between 109K and 117K throughout the period.
Woolworths NZ showed a modest increase in downloads, starting at 4.2K in late March and reaching a high of 5.6K in early June. By the end of June, downloads slightly dropped to 4K. Active users remained consistent, ranging from 49K to 56K during Q2 2023.
Shop: All your favorite brands saw a rise in weekly downloads, beginning at 1.2K in late March and peaking at 5.2K in mid-June, before settling at around 4.3K by the end of the quarter. Active users increased steadily from 8.4K in late March to around 18K by the end of June.
New World NZ displayed a consistent download trend, starting at approximately 4K in late March and maintaining around 3K to 3.9K throughout the quarter.
For more detailed insights and comprehensive data, visit Sensor Tower.
