Top 5 Shopping Apps in New Zealand Q2 2023 Performance

During the second quarter of 2023, the top 5 shopping apps in New Zealand showcased varied performance trends in terms of downloads and active users. Here's a closer look at how these apps fared:

Temu: Shop Like a Billionaire saw a significant surge in weekly downloads, peaking at over 100K in the week of May 1. However, downloads declined towards the end of the quarter, settling at around 26K by the last week of June. Active users followed a similar trend, starting at approximately 38K and reaching a high of nearly 204K in late May before slightly decreasing to 188K by the end of June.

SHEIN - Shopping Online experienced a relatively stable download rate, fluctuating between 6K and 7.8K throughout the quarter. Active users remained consistent, hovering around the 110K to 116K mark, showing minimal variation during the same period.

Woolworths NZ maintained a steady download rate, with a noticeable increase in early June, reaching over 5.6K downloads. The app's active users showed a gradual increase, peaking at approximately 56K in mid-June before a slight dip to around 51K by the end of the month.

Afterpay: Shop Smarter had a consistent download rate, averaging around 4K downloads per week, with minor fluctuations. Active users remained stable, starting at approximately 95K and seeing slight variations, ending the quarter at around 95K.

Shop: All your favorite brands showed a notable increase in downloads in late April, peaking at around 5.2K in mid-June. Active users also increased steadily, starting at approximately 8.4K and reaching around 18K by the end of June.

These insights, provided by Sensor Tower, highlight the dynamic nature of the shopping app market in New Zealand. For more detailed analytics and trends, visit Sensor Tower.