AI Insights · Timothy · June 2023
Top 5 Shopping Apps Performance in Nigeria Q2 2023
Explore the performance of the top 5 shopping apps in Nigeria for Q2 2023, including trends in downloads and active users.
In the second quarter of 2023, the top shopping apps in Nigeria displayed varied performance in terms of downloads and active users. Here's a detailed look at their metrics, as sourced from Sensor Tower.
JUMIA Online Shopping experienced a dynamic quarter. Weekly downloads fluctuated, peaking at 52K in early May before declining to around 32K by the end of June. Active users showcased a similar trend, with numbers hovering around 550K to 600K, peaking at 610K in mid-June.
AliExpress - Shopping App showed moderate activity. Downloads saw a significant rise in mid-June, reaching 25K, while earlier weeks ranged between 12K to 15K. Active users remained relatively stable, averaging around 160K to 180K, with a notable peak at nearly 181K in mid-June.
Carry1st Shop - Vouchers had a notable surge in downloads, especially in the last week of June, skyrocketing to 22K. Earlier weeks were more modest, generally under 10K. Active users also spiked significantly, reaching 45K by the end of June, indicating growing engagement.
Temu: Shop Like a Billionaire showed a fluctuating download pattern, peaking at 16K in early May before declining to about 5K by the end of June. Active users followed suit, with numbers climbing to 39K in early May and then stabilizing around 30K towards the end of the quarter.
Alibaba.com - B2B marketplace maintained a steady performance. Weekly downloads consistently ranged between 7K to 8K, with minor fluctuations. Active users remained stable around the 220K to 230K mark throughout the quarter, demonstrating consistent user engagement.
For more detailed insights and data, visit Sensor Tower.