Top 5 Shopping Apps Performance in Madagascar Q2 2023

In the second quarter of 2023, the performance of the top 5 shopping apps in Madagascar exhibited diverse trends in downloads and active users. This analysis is based on data from Sensor Tower.

Alibaba.com - B2B marketplace experienced fluctuating downloads throughout the quarter. Initially, weekly downloads hovered around 2K, but saw a notable peak at 2.6K in the final week of June. Active users for the app showed a consistent upward trend, beginning at approximately 25.4K and ending the quarter at around 30K.

SHEIN-Shopping Online also displayed a positive trend in downloads, starting at 404 in late March and reaching 1.2K by the end of June. The app’s active users mirrored this growth, rising steadily from 2.3K to 3.8K over the same period.

AliExpress - Shopping App had a more stable download rate, with weekly figures mostly below 300, except for a slight rise to 361 in mid-June. Active users for AliExpress showed some fluctuations but generally remained in the range of 2.2K to 3.3K throughout the quarter.

Made-in-China B2B Trade Online saw a significant increase in downloads, starting from a mere 2 in early April and peaking at 814 in mid-June. The app's active user base expanded from 374 to 805 over the quarter, reflecting its growing popularity.

Lastly, Temu: Shop Like a Billionaire showed a modest but steady increase in downloads, beginning at 20 in late March and reaching 145 by the end of June. Active users for Temu consistently grew from 92 to 587 during the same period.

These insights highlight the dynamic nature of the shopping app market in Madagascar. For more detailed analytics and data, visit Sensor Tower.