AI Insights · Timothy · July 2023
Top 5 Shopping Apps in Latin America Q2 2023
In Q2 2023, the top 5 shopping apps in Latin America showed varied performance in downloads and active users, with some apps experiencing significant growth.
The second quarter of 2023 witnessed interesting trends in the performance of the top 5 shopping applications in Latin America on a unified platform. Here’s a closer look at how SHEIN - Shopping Online, Shopee Brasil - Frete Zero, Mercado Libre: Compras Online, AliExpress - Shopping App, and Alibaba.com performed.
SHEIN - Shopping Online saw strong weekly downloads throughout the quarter, peaking at approximately 2.2M in the week of May 15. Weekly active users also showed a positive trend, rising from 26.9M at the start of the quarter to about 32.2M by the end of June.
Shopee Brasil - Frete Zero experienced consistent weekly downloads, with a notable spike to over 1M in the week of May 1. The app's weekly active users increased from 26.7M in late March to around 27.8M by the end of June.
Mercado Libre: Compras Online maintained a steady download rate, with weekly downloads hovering around 900K and peaking at approximately 975K in the last week of June. Weekly active users remained robust, fluctuating around the 40M mark and ending the quarter at 40.8M.
AliExpress - Shopping App had a varied trend in weekly downloads, seeing a peak of 822K in mid-June. Active users saw a significant increase, rising from 18.9M in late March to over 22.5M in mid-June, before stabilizing around 20M towards the end of the quarter.
Alibaba.com showed a strong upward trend in weekly downloads, starting at approximately 406K at the beginning of the quarter and reaching 753K by the end of June. The app's weekly active users also increased steadily, from around 6M in late March to over 7.1M by the end of June.
The data provided by Sensor Tower illustrates the dynamic nature of the shopping app market in Latin America, showcasing significant growth and engagement across these top applications. For more detailed insights, visit Sensor Tower.