Top 5 Shopping Apps Performance in Kenya Q2 2023

In Q2 2023, the top 5 shopping apps in Kenya on a unified platform demonstrated diverse trends in weekly downloads, active users, and revenue. Let's dive into the performance metrics of Alibaba.com - B2B marketplace, JUMIA Online Shopping, Kilimall - Affordable Shopping, Copia App, and Queen Mall.

Alibaba.com - B2B marketplace experienced a steady decline in weekly downloads, starting from 37.3K in late March and dipping to around 14.7K in early June, before a slight recovery to 21.1K by the end of the quarter. Active users fluctuated slightly but remained relatively stable, ranging from 505K to approximately 448K, with a notable increase back to 505K towards the end of June.

JUMIA Online Shopping had a peak in weekly downloads at 35.9K in early May, followed by a gradual decrease to 13.6K by the end of June. Active users saw fluctuations, reaching a high of 262K in early June, before stabilizing around 231K towards the quarter's end.

Kilimall - Affordable Shopping showed a similar trend in downloads, decreasing from 26.4K at the end of March to 14.1K by late June. Active users also saw a decline, from 257K to around 200K over the quarter, with a peak of 248K in early June.

Copia App had relatively stable weekly downloads, fluctuating between 18K and 8.3K, ending the quarter at 12.2K. Active users showed a general upward trend, growing from 87.1K in late March to 103K by mid-June, before slightly dropping to 95.7K by the end of the quarter.

Queen Mall experienced a decline in weekly downloads from 15.3K in late March to 9.1K by the end of June. Active users, however, showed a positive trend, rising from 77K to 81.7K by early June and maintaining around 80.9K towards the end of the quarter.

These insights, sourced from Sensor Tower, offer a detailed look into the performance of leading shopping apps in Kenya. For more in-depth analytics and data, visit Sensor Tower.