Top 5 Shopping Apps Performance in Ghana - Q2 2023

In the second quarter of 2023, the top 5 shopping apps in Ghana exhibited varied performance trends in terms of weekly downloads and active users. Here’s a detailed look at how Hubtel, Jiji Ghana, Alibaba.com, Jumia Online Shopping, and KiKUU: Online Shopping Mall performed during this period.

Hubtel saw a peak in weekly downloads, reaching approximately 37K in early April. However, by the end of June, downloads had decreased to around 20K. The app maintained a steady number of weekly active users, fluctuating between 120K and 160K throughout the quarter.

Jiji Ghana experienced relatively stable weekly downloads, averaging around 20K to 24K. Weekly active users showed a slight decline from about 204K at the beginning of April to just under 196K by the end of June.

Alibaba.com had a noticeable dip in weekly downloads, starting from approximately 28K in late March and dropping to around 14K by late May. However, downloads saw a resurgence in June, peaking at nearly 21K. Active users remained robust, averaging around 450K to 475K throughout the quarter.

Jumia Online Shopping showed a consistent pattern in weekly downloads, with figures ranging from 6K to 10K. The app's weekly active users slightly decreased from about 365K at the end of March to around 292K by late June.

KiKUU: Online Shopping Mall maintained a steady download rate, with weekly downloads fluctuating between 3.6K and 4.6K. Active users also showed minor fluctuations, averaging between 82K and 92K throughout Q2 2023.

These insights are based on data from Sensor Tower, providing a comprehensive view of the shopping app market in Ghana. For more detailed analytics and insights, visit Sensor Tower.