Top 5 Shopping Apps in Europe Q2 2023 Performance

In the second quarter of 2023, the top five shopping applications on a unified platform in Europe demonstrated diverse performance metrics. The data, sourced from Sensor Tower, provided insights into weekly downloads, revenue, and active user trends.

Temu: Shop Like a Billionaire saw a significant rise in weekly downloads, starting from 97K at the end of March and peaking at 4.4M in mid-May. The app maintained strong figures, closing the quarter with 2.1M downloads. Active users also surged, beginning at 277K and reaching approximately 7.9M by the end of June.

SHEIN - Shopping Online experienced consistent weekly downloads, starting with 1M at the end of March and peaking at 1.4M in early June. Active users exhibited steady growth, beginning with 18.9M and peaking at 24.8M in early June before a slight decline to 23.9M by the end of the quarter.

WILDBERRIES showed varied weekly downloads, starting at 708K and peaking at 677K by the end of June. The app maintained a robust active user base, beginning with 41M and ending the quarter with a notable 45.5M active users.

Amazon had steady weekly downloads, starting at 495K and maintaining around 450K throughout the quarter, with a slight increase to 478K at the end of June. Active users remained relatively stable, starting at 28.8M and ending the quarter at 28.4M. Weekly revenue fluctuated slightly, peaking at $3.4K in mid-June.

AliExpress Shopping App showed consistent weekly downloads, starting at 687K and ending at 388K in June. Active users began at 16.6M, peaking at 18.7M in mid-June, before a decline to 16.3M by the end of the quarter.

For more detailed insights and trends, visit Sensor Tower.