AI Insights · Timothy · July 2023
Top 5 Shopping Apps in Estonia Q2 2023: Unified Platform Performance
Explore the performance of the top 5 shopping apps in Estonia for Q2 2023, including weekly download trends and user engagement metrics.
In the second quarter of 2023, the top 5 shopping apps on a unified platform in Estonia showed varied performance metrics. Below, we break down the weekly downloads for each app, providing insights into their market presence.
Lidl Plus saw its weekly downloads fluctuate throughout the quarter. Starting strong with 3.7K downloads in the last week of March, the app experienced a dip to 2K by mid-May. However, it rebounded to 3.9K by the end of May, maintaining a steady download rate around 2-3K in June.
Circle K exhibited a significant spike in downloads towards the end of the quarter. While the app averaged around 800 downloads per week in April and early May, it surged to 3.9K in mid-June and peaked at 4.9K in the last week of June.
SHEIN - Shopping Online showed consistent growth in weekly downloads. Starting at 1.7K in late March, the app's downloads increased steadily, reaching 2K by the end of June. This upward trend indicates a growing user base for the app in Estonia.
Rimi experienced varied download rates throughout the quarter. It started with 1.2K downloads in late March, peaking at 1.5K in mid-May before stabilizing around 1K in June. This fluctuation suggests changing user engagement levels over the months.
Zalando – Online fashion had a more stable performance. After an initial spike to 2.1K downloads in early April, the app's downloads settled between 800 and 1.1K for the rest of the quarter, indicating steady user interest.
For more detailed insights and data on app performance, visit Sensor Tower.
