AI Insights · Timothy · July 2023
Top 5 Shopping Apps in Switzerland Q2 2023 Performance Analysis
Discover the performance trends of the top 5 shopping apps in Switzerland for Q2 2023, including weekly downloads and active users. Data sourced from Sensor Tower.
During the second quarter of 2023, the top 5 shopping apps on a unified platform in Switzerland displayed varied performance trends, as captured by Sensor Tower. Here’s a closer look at the weekly downloads and active users for each app.
Temu: Shop Like a Billionaire saw a significant rise in popularity. Weekly downloads surged from approximately 1.1K in early April to over 32K by the end of June. Active users mirrored this growth, climbing from around 3.6K at the end of March to over 62K by late June.
SHEIN - Shopping Online maintained a strong presence throughout Q2 2023. Weekly downloads fluctuated, peaking at around 15K in late May. Active users remained robust, increasing steadily from approximately 145K at the end of March to around 184K by the end of June.
Migros – Einkaufen & Sparen showed consistent performance. Weekly downloads varied, reaching a high of 8.1K in the last week of June. Active users were relatively stable, hovering around the 90K-100K mark throughout the quarter.
IKEA experienced moderate activity. Weekly downloads ranged from approximately 3.2K to 7K, with a noticeable dip in mid-May. Active users saw minor fluctuations, averaging around 35K-39K during Q2.
Zalando – Online fashion exhibited steady engagement. Weekly downloads remained fairly consistent, peaking at around 5.9K in mid-June. Active users varied, with numbers ranging from approximately 146K to 166K over the quarter.
These insights underline the dynamic landscape of shopping apps in Switzerland, with varying degrees of user engagement and growth. For more detailed analytics, visit Sensor Tower.
